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Sugar Confectionery Market: Snapshot

The sugar confectionery market in Asia Pacific and Latin America has been expanding at a robust pace over the past few years owing to the surging demand for confectionery foods, sweet snacks, and medicated confectioneries. The scenario in the sugar confectionery market in APAC and LATAM has been changing of late as consumers in the rural areas of both regions make the most of their rising disposable income and changing lifestyle. Manufacturers of sugar confectionery products are presented with various expansion opportunities given the limited presence of major players in the market.

The opportunity in the Asia Pacific and Latin America sugar confectionery market was worth US$26.1 bn in 2014, which is expected to rise to US$46.1 bn by 2023 at a CAGR of 5.7%.




Dominance of Local Players in China Sugar Confectioneries Market

Asia Pacific, comprising China, Japan, South Korea, and others, accounted for more than 60% of the overall market in 2014 and this region is expected to witness steady growth during the forecast period. This can be attributed to the booming retail industry and the rise in disposable income. In addition, huge capital investments by major companies in emerging markets have resulted in the gradual decrease of the prices of sugar confectioneries. This reduction in price is predicted to fuel the demand for sugar confectionery products, especially in rural areas. There has also been a rising demand for premium confectionery products, a trend that is expected to boost the APAC market over the forecast period.

The sugar confectionery market in China is supported by the growing purchasing power of the consumers and the increasing use of confectionery as gifts on special occasions. Although international companies have a strong presence in China, particularly in high-end markets, domestic brands are more affordable and as a result remain popular in rural areas. The aging population, rising stress at work, and growing health consciousness have been influencing the trajectory of the Japanese sugar confectionery market at present.

The Latin America sugar confectionery market, comprising Brazil, Argentina, and the rest of Latin America, has been strongly supported by the growing sugarcane industry. The innovation in sugar confectioneries has also enhanced the market in this region. The consumption of candy, pastilles, gum, and nougat is expected to increase as alternatives to chocolate and this trend has been driving local players to invest significantly in the sugar confectionary market in Latin America.

Growth Opportunities in Medicated Sugar Confectioneries

Sugar confectionery comprises various products, such as boiled sweets, medicated confectionery, lollipops, mint, gums, pastilles, jellies and chews, and toffees, caramels and nougats. The toffees, caramels, and nougats segment was the key contributor to the Asia Pacific and Latin America sugar confectionery market and is likely to retain its lead throughout the forecast period. Medicated confectionery is widely used in the formulation of drugs for conditions such as cold, respiratory tract congestion, cough, and allergies. This segment is projected expand at the fastest pace by 2023 owing to its wide product range, especially in children’s medications.

Mondelez International, Nestle S.A., Lindt & Sprungli, Ferrero SpA, The Hershey Company, Mars Inc., Lotte Confectionery Co. Ltd., and Perfetti Van Mella SpA are the leading players in the sugar confectionery market.

Availability of Varieties of Flavor and Sweet Taste to Favor Sugar Confectionery Market

Sugar confectioneries refer to an extensive variety of products that use sugar as a primary ingredient, whether natural or artificial. Sugar confectioneries, also known as sweets, are eaten by people of all socio-economic levels and ages all over the world, which is likely to widen the scope of growth of the global sugar confectionery market in near future. These products come in a wide range of flavors, from individually packaged candies to elegant packaging for less costly items. Because of discrepancies in regulatory norms and other factors such as economy, variations in consumer preferences and tastes, the types of confectioneries eaten vary with regions.

Rapidly evolving technology, new product development, and ongoing research and activities in this industry are foreseen to trigger demand for new flavor profiles and ingredients. This factor is likely to spur demand for sugar confectionaries.

Increasing Importance of Sweets in Gifting to Widen Scope of its Application in the Market

The growing attraction of these sugar-filled treats amongst customers of all ages is attributed to their nice sweet taste and a variety of flavor. Besides, their organoleptic properties, which are regarded as key reasons for their widespread popularity and a major contributor to market development. In addition, there is a growing trend of giving confectionery products as gifts on special occasions including anniversaries, birthdays and festivals, which is further likely to work in favor of the global sugar confectionery market in near future.

To broaden their horizons and achieve a strategic edge in the market, the leading players are focusing heavily on social media marketing, advertisement promotions, and promotional events. In addition to that, these companies are putting in significant attempts to access markets of developing countries in order to take advantage of the attractive business prospects. The smaller traders, numerous malls, convenience stores, grocery stores, and department stores all contribute significantly to the expansion of the global sugar confectionery market.

Sugar confectionery comprises of many different products, such as boiled sweets, lollipops, medicated confectionery, mint, pastilles, gums, jellies and chews, toffees, caramels and nougats and others. The sugar confectionery industry is growing at a significant rate due to the rising demand for confectionery products, medicated confectionery products and sweet snacks items. In addition, changing lifestyle and increasing customer preference for gifting confectionery items fueled by the growing retail sector is further boosting the market for sugar confectionery in Asia Pacific. Growing sugarcane industry and innovation in sugar confectionery products is enhancing the Latin America sugar confectionery market.

By types, the market is segmented into boiled sweets, lollipops, medicated confectionery, mint, pastilles, gums, jellies and, chews, toffees, caramels and nougat and others. Moreover, the report also provides cross sectional analysis of all the above segments across different countries within different regions such as Asia Pacific and Latin America. Asia Pacific country includes India, china, Japan, South Korea and Rest of Asia Pacific. Latin America includes country such as Brazil, Argentina and Rest of Latin America.

In 2014, among the different types of sugar confectionery, the toffees, caramels and nougat segment occupied the largest market share. However, the medicated confectionery segment is anticipated to witness the fastest growing market. The rapid growth of this segment is attributed to the increasing demand for medicated confectionery products, used in the formulation of drugs for many conditions such as colds, coughs, respiratory tract congestion and allergies are the main factors driving the growth of this market.

The boiled sweets have gained popularity across different application segment owing to consumer preference as a gift especially for children and it’s also used as snacks item. Currently, boiled sweets hold the second largest market share of sugar confectionery market due to growing trend of snacks between meals and increasing trend of the nutritional content of sugar confectionery. Moreover, increasing sales owing to growing number of super market and retail channel is expected during the forecast period. Popularity of boiled sweets and its affordable price is projected to benefit the overall sugar confectionery market. In addition, pastilles, gums, jellies and chews manufacturers are focused on rising concern about obesity among youth. Therefore they are in the process of improving their products and introducing gluten free products.

Currently, toffees, caramel and nougat market expected a significant growth during the forecast period due to the awareness about the products created by the multinational and local manufacturers. The manufacturers not only focused on urban area but also they tried to cater the rural market. In addition, the rising demand and increasing trend of gifting confectionery product and especially in the occasion like Christmas, new year and others the manufacturers made different shape and flavor of confectionery products .Owing to these factors the market of total sugar confectionery is growing substantially

Geographically, the Latin America sugar confectionery market is predicted to experience the fastest growth from 2015 to 2023 in Asia Pacific and Latin America sugar confectionery market. Growing sugarcane industry and innovation in sugar confectionery products is enhancing the Latin America sugar confectionery market.

In order to get a better understanding of the sugar confectionery market, a key trends analysis has been included for all the segments. Furthermore, the market share of the major players in the sugar confectionery market has also been discussed in terms of market share revenue held in Asia pacific and Latin America. In addition, the key players in the market have also been profiled in terms of their product segments, financial overview, recent developments and business strategies adopted by them. The leading players in the market include Mars Inc., Mondelez International, Ferrero SpA, The Hershey Company, Nestle S.A., Lindt & Sprungli, Lotte Confectionery Co. Ltd. and Perfetti Van Mella SpA among others.

The Asia Pacific and Latin America sugar confectionery market can be segmented as follows;-

  • Asia Pacific and Latin America Sugar Confectionery Market, by Product Type
    • Boiled Sweets
    • Lollipops
    • Medicated Confectionery
    • Mint
    • Pastilles, Gums, Jellies and Chews
    • Toffees, Caramels and Nougat
    • Others
  • Asia Pacific and Latin America Sugar Confectionery Market, By Geography
    • Asia-Pacific
      • India
      • China
      • South Korea
      • Japan
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Argentina
      • Rest of Latin America

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Asia Pacific Latin America Sugar Confectionery Market