Asia Pacific Beer Market: Synopsis
Beer has been a leisure drink for several decades and continues to form a lucrative market. There are a few players who own nearly half of the share in the Asia Pacific beer market while the other half is quite fragmented with the presence of several local players. Asia Pacific nearly half of the world’s population, although buying credibility of a large section is not as potent as for other regions. Since beer is also considered a relatively cheaper drink in comparison to other alcoholic beverages, the beer market in Asia Pacific is projected for a healthy growth rate during the forecast period of 2014 to 2020.
This Transparency Market Research report estimates that the opportunities in the Asia Pacific beer market will be worth US$ 220.36 bn by the end of 2020. This constant increment in the demand for beer is attributes to several factors such as rising disposable income, particularly among the working class, increasing number of bars and restaurants serving beers among the urban population, and ever growing population in the region. However, legislations of stringent rules and regulations pertaining to advertising of alcoholic beverages and well as religious obstructions are some of the factors that are obstructing the market to reach its full potential.
Mainstream Beer Segment Gaining Popularity
By type, the Asia Pacific beer market is segmented into premium, mainstream, and economy. Currently, mainstream beer segment serves that maximum demand, which is a reflection of sustained marketing by some of the established brands. These brands actively make effort to improve production quality at their localized manufacturing base, increase feel-good-factor with innovative packaging, and raise awareness about the reduced harmfulness of beer as opposed to other alcoholic drinks. Asia Pacific resides several emerging economies such as India and China, wherein rapid urbanization is leading to incremented disposable income of the consumers who prefer mainstream beer over the economy segment. Premium beer is expected to remain profitable and yet considerably smaller in quantity over the duration of the forecast period.
REGIONAL SEGMENT SUBHEAD
Country-wide markets of India, China, Singapore, South Korea, Australia, Japan, and Vietnam contribute the maximum demand for beer in Asia Pacific. China, which is the most populated country in the world, generates most significant demand. However India, which is the second most populous country, is projected for the most robust growth rate due to western culture seeping into the urban population. Moreover, India has world’s maximum youth population, who now prefer beer as a casual drink. Some of the most popular beers in Asia Pacific are Asahi Breweries (Japan), Tsingtao (China), OB Blue (South Korea), Kirin Ichiban (Japan), Yanjing Brewery (China), and Tsingtao (China).
Companies mentioned in the research report
Anheuser-Busch InBev, Beijing Yanjing Brewery, China Resources Enterprise, Kirin Holdings, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery are identified as some of the key players in Asia Pacific beer market.
The research report on the Asia Pacific beer market reveals all market trends and projections that are critical in understanding the market as a whole. The report on the Asia Pacific beer market contains essential information on each segment in it based on multiple criteria.
The key driving factor of the Asia Pacific beer market is the growing disposable income of working class consumers. More consumers are now willing to buy beer either at home or in restaurants. This has especially propelled the sales of premium beer in the Asia Pacific region. The Asia Pacific beer market also continues to receive a growing demand due to the increasing number of convenience stores, malls, retail stores, liquor shops, bars, and restaurants opening up across the region.
The report dissects all factors that might influence the Asia Pacific beer market in the near future. For instance, the growing population of the region, especially in China and India, the two most heavily populated nations in the world: the growing population, coupled with improving economies, gives a greater scope for beer consumption in Asia Pacific. Another feature discussed in the report is the growing acceptance of the Western culture in Asia Pacific.
The report also makes use of proven research techniques such as Porter’s five forces analysis and SWOT analysis in order to enlighten the report’s user about the impact on the Asia Pacific beer market of macro and micro factors as well as the value chain of the market.
Overview of the Asia Pacific Beer Market
The Asia Pacific beer market is growing at a CAGR of 5.0% from 2014 to 2020. The Asia Pacific beer market was valued at US$155.93 bn in 2013. It is predicted to grow to US$220.36 bn.
The key market segments of the Asia Pacific beer market are based on the type of beer. Beer is classified as economy, mainstream, or premium. Each beer type comes with its own set of market trends and target audience.
The countries explored in the report on the Asia Pacific beer market are Singapore, China, India, South Korea, Japan, Australia, Vietnam, and the other Asia Pacific nations grouped together.
The key challenge faced by the Asia Pacific beer market is the growing health concern in the region. Consumers are aware of the health effects of regular consumption of beer and therefore will take measures to reduce it. At the same time, government regulations pertaining to alcohol content and the banning of alcoholic drinks altogether also threatens to impede the Asia Pacific beer market. The restrictions will not, however, excessively hinder the Asia Pacific beer market, which, as mentioned, is growing at a 5.0% CAGR within the report’s forecast. For an important consumer goods market in the global perspective, it will suffice for the Asia Pacific beer market to become a prominent one over the next few years.
Companies mentioned in the research report
The key companies operating in the Asia Pacific beer market include China Resources Enterprise, Beijing Yanjing Brewery, Kirin Holdings, Anheuser-Busch InBev, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery. Anheuser-Busch InBev, a company that operates in seven regions across the world, is showing substantial profit margins due to the increasing sales of beer in all regions, including Asia Pacific. In another example, the Asia Pacific beer market is currently experiencing a boom in imports of Czech beer, such as beer manufactured by Pivivary Lobkowicz Group, which is partly owned by the Chinese group CEFC.
Key segments of the Asia Pacific Beer Market
- South Korea
Major region analyzed under this research report is:
- Asia Pacific
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments