The smart education and learning market in the ASEAN region is rising due to government initiatives towards digitizing education, increasing use of smartphones and tablets, internet penetration and developed information and communication (ICT) infrastructure. In 2018, the ASEAN smart education and learning market was valued at US$ 61.46 Bn and is expected to reach US$ 368.79 Bn by 2027, expanding at a CAGR of 22.3% during the forecast period.   

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Growing usage of smartphones and tablets for education and learning purposes is driving the demand for smart education and learning in the ASEAN region. High level of smartphone penetration and strong ICT infrastructure coupled with high-speed internet is aiding in the growth of the market. Additionally, the launch of the ASEAN Economic Community (AEC) had a huge impact on the smart education market in the ASEAN region. As English is the official language of the AEC, it created a massive demand for English language learning among ASEAN countries as proficiency in the language is expected to enhance one’s employability. The AEC facilitates the free flow of goods and services among ASEAN countries and one’s proficiency in English will enable in conducting business in the region more effectively. As a result of this, English speaking employees are in demand among government and also private agencies. On the other hand, technical and vocational educational courses are also aiding in the ASEAN smart education and learning market’s growth owing to the enhancement it offers to one’s employability. Furthermore, government initiatives promoting mobile learning and online courses offerings have contributed toward smart education and learning market growth in the ASEAN region. However, lack of awareness among learners regarding the best course and the most useful course in terms of career development is a hindering factor for the growth of the smart education and learning market. Nonetheless, virtual reality-infused classrooms are expected to offer promising growth opportunities for the market in the future. Also, application of cloud computing in education, coupled with real-time analytics is expected to drive future market growth.

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Based on delivery model, the ASEAN smart education and learning market has been segmented into classroom-based, desktop/mobile-based and simulation-based. The desktop/mobile segment held the largest market share in 2018. It is expected to grow at an exponential rate and remain the largest segment at the end of the forecast period in 2027 owing to the growing smartphone penetration in the ASEAN region. As a result of the affordability and easy-accessibility factors with regards to smartphones and availability of high-speed internet in most of the ASEAN countries, the desktop/mobile-based delivery model will remain the largest segment during the forecast period.

On the basis of end-use, the ASEAN smart education and learning market has been segmented into higher education, transnational education, TVET, language training, early childcare & pre-school, continual professional development, and qualifications, assessment & standards. Of these, the language training end-use segment contributed the highest revenue in 2018 and held the largest market share during forecast period. The transnational education is projected to be the fastest growing segment during the forecast period from 2019 to 2027 owing to the widespread use of massive open online courses (MOOCs) offered by foreign universities and institutions.

In the ASEAN region, Malaysia held largest market revenue share in 2018 owing to its strong ICT infrastructure. Furthermore, it is expected to be the fastest growing segment along with Indonesia during the forecast period from 2019 to 2027 owing to government initiatives to aid in the development of smart schools and promotion of online learning courses.

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The key market players profiled in this report include

  • Blackboard, Inc. 
  • Educomp Solutions Ltd.
  • Cisco Systems Inc.
  • Adobe Corporation
  • Scholastic Corporation
  • Smart Technologies Inc.
  • NIIT Ltd.
  • Saba Software Inc.
  • Scholastic Inc.
  • Extramarks Education Pvt., Ltd.
  • Education Solutions.

The “ASEAN Smart Education and Learning Market” report provides analysis of the ASEAN smart education and learning market for the period 2017–2027, wherein the years from 2019 to 2027 is the forecast period and 2018 is considered as the base year. The report precisely covers all the major trends and technologies playing a major role in the smart education and learning market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market growth during this period. The study provides a holistic perspective on the market’s growth in terms of revenue (in US$ Mn), across different smart education and learning delivery models and end-uses.

The market overview section of the report showcases the market’s dynamics and trends such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. Moreover, the report profiles the key players in the ASEAN smart education and learning market and provides the overview of various strategies adopted by them and analyzes their behavior in the prevailing market dynamics.

Based on delivery model, the report segments the ASEAN smart education and learning market into classroom-based, desktop/mobile-based and simulation based. Majority of the countries in the ASEAN region have a high rate of smartphone penetration. This has led to the increased use of smartphones for learning purposes. Additionally, most of the ASEAN countries have access to high speed internet connections. This further facilitates the ease of using smartphones for education and learning purposes. As a result, the desktop/mobile-based segment is the largest segment on the basis of delivery. Application of virtual reality in classrooms and the use of smart tools for learning are contributing towards the growth of the simulation-based and classroom-based delivery models. However, high initial costs and maintenance costs are hindering the growth of these segments.

On the basis of end-use, the ASEAN smart education and learning market has been segmented into higher education, transnational education, technical vocation & technical education (TVET), language training (English), early childcare & pre-school, continual professional development, and qualifications, assessment & standards. Owing to the wide scale popularity of Massive Open Online Courses (MOOCs) for their diverse courses that are offered by various international universities, transnational education is one of the fastest growing segments in terms of end-use. Furthermore, there is a growing demand for English language learning courses to increase one’s employability as English is the official language of the ASEAN Economic Community (AEC).

In terms of country, the ASEAN smart education region has been divided into Malaysia, Philippines, Indonesia, Singapore, Thailand, Vietnam and Rest of ASEAN countries (Cambodia, Laos, Burma & Brunei). Of these, Malaysia has a huge demand for English language learning courses and higher education courses. It is the largest segment as of 2019 in the ASEAN smart education and learning market. Malaysia is followed by Indonesia in terms of revenue share as a result of the developed state of ICT infrastructure in the country and availability of high speed internet. Additionally, high rate of smartphone penetration and the launch of AEC are also contributing factors towards the growth of the smart education and learning market in these countries.

Key Questions Answered in This Report on the ASEAN Smart Education and Learning Market

  • How much revenue will the ASEAN smart education and learning market generate by the end of the forecast period?
  • What type of delivery model is likely to have the maximum market share by 2027?
  • What country currently contribute the maximum share to the overall ASEAN smart education and learning market?
  • What are the indicators expected to drive the ASEAN smart education and learning market?
  • What country is likely to be a lucrative market during the forecast period?
  • What are the essential strategies incorporated by key stakeholders in the ASEAN smart education and learning market to expand their geographical presence?
  • What are the major advancements witnessed in the ASEAN smart education and learning market?

This report answers these questions and more about the ASEAN smart education and learning market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business. 

ASEAN Smart Education and Learning Market: Research Methodology

This TMR report on the ASEAN smart education and learning market is based on a complete and comprehensive evaluation of the market, backed by secondary and primary sources. The competitive scenario of the ASEAN smart education and learning market is supported by an assessment of the different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data and current trends, researchers of the ASEAN smart education and learning market arrive at predictions and estimations, and calculate the forecast for the market. This report uses an analytical triangulation method to estimate the numbers and figures of the ASEAN smart education and learning market, with both a bottom-up and top-down approach.

This detailed assessment of the ASEAN smart education and learning market, along with an overview of the landscape, is provided based on a careful examination of the avenues related to this industry. Analysts’ conclusions on how the ASEAN smart education and learning market is set to grow are based on carefully vetted primary and secondary sources.

ASEAN Smart Education and Learning Market: Segmentation

This report on the ASEAN smart education and learning market provides information on the basis of delivery mode, end-use, and country

Delivery Mode

  • Classroom- Based
  • Desktop/Mobile-Based
  • Simulation-Based

End-use

  • Higher Education
  • Transnational Education
  • TVET
  • Language Training
  • Early Childcare & Pre-School
  • Continual Professional Development
  • Qualifications, Assessment & Standards

Country

  • Malaysia
  • Philippines
  • Indonesia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of ASEAN

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