Artificial intelligence (AI) in social media is picking up traction, as users are highly dynamic on social networks. Advertisers are very much aware that utilizing these assets will further boost their market presence. In this day and age, owning an online networking account is nearly as fundamental as having a social security number. As technology advances, a number of devices is being actualized in the race to win clients through artificial intelligence in social media.

While working with any marketing innovations as a merchant it is important to understand where they have executed AI devices, the dimension of automation they give, and above all how those device will convey knowledge and results. This is a key factor boosting the artificial intelligence in social media market. Within social media marketing solutions, current AI devices are conveying an incentive in the domains of process, content creation, and arrangement. AI in social media tends to be utilized to customize content. In the coming years, AI in social media marketing is likely to be used to help restrict content effectively.

Many significant organizations as of now recognize AI as the path forward for advancing their business. For instance Facebook recently allocated resources into AI in 2013 when they gained the services of New York University educator Yann LeCun. Instance like these are expected to boost the global artificial intelligence in social media market.

Rapid evolution of social media platforms and technology such as cloud computing, mobile accounting, OCR technology has significantly changed human communication. The main goal of artificial intelligence systems is to develop systems capable of tacking complex problems in ways that are similar to human reasoning and logic. Artificial intelligence (AI) is helping vendors find new leads through social media. According to digital marketing experts, fully automated artificial intelligence systems are likely to take over all the areas of marketing in the next few years. Targeting social media users online is a highly specialized field. Owing to the increasing number of social media users and their active online behavior, integrating artificial intelligence is taking the social experience to new heights. AI is one of the fastest growing technological segments, combining artificial intelligence with marketing helps marketers generate new leads through social media marketing. Tech companies are working on tools to integrate AI in marketing strategies due to high importance of artificial intelligence-based systems. Artificial intelligence is expected to drive digital businesses across the globe. AI in social networks is one of the most efficient ways to sort through a large cluster of user’s information. The term used to describe the functions of this type of AI is known as deep learning, which means a high-level knowledge that is formed by establishing and analyzing patterns in large data sets.

The global artificial intelligence in social media market is expanding due to factors such as high demand for better insights into CRM and increase in usage of social media for advertising. Additionally, growing adoption of customer-centric marketing strategies and increasing demand for virtual assistant are projected to drive the artificial intelligence in social media market. There are many social networking sites that have acquired small artificial intelligence businesses to increase their appeal and functionality to users. For instance, LinkedIn has invested in Bright, a company that permits the site to suggest better candidate matches for both job seekers and employers. It considers the user’s work experience, hiring patterns, and similarities in job descriptions. However, privacy, data security, and reliability concerns among users or businesses are major factors that are expected to hinder the artificial intelligence in social media market globally.

The global artificial intelligence in social media market can be segmented based on application and geography. In terms of application, the artificial intelligence in social media market can be divided into advertisement, auto traffic analysis, virtual assistant, image recognition, intelligent search, automated writing bots, and others. The virtual assistant segment is anticipated to expand at a considerable pace. This is due to rise in its usage for sales as it is designed to increase productivity and eliminate time-consuming lead generation activity.

Based on geography, the global artificial intelligence in social media market can be categorized into North America, South America, Asia Pacific, Europe, and Middle East & Africa. The artificial intelligence in social media market in North America is anticipated to expand at a substantial growth rate during the forecast period. This is due to the increase in adoption of advanced technology and high focus on technology innovation, especially in the developed markets of the region. However, Asia Pacific is expected to be a lucrative region for the global artificial intelligence in social media market. This is due to the presence of a large customer base and a large number of small- and medium-sized enterprises.

The global artificial intelligence in social media market is characterized by the presence of several key players. Major players of the artificial intelligence in social media market compete with other players based on features such as price and quality. Key players operating in the global artificial intelligence in social media market include IBM, Facebook, Amazon, Microsoft, Intel, Twitter, Xero, FreshBooks, NetSuite ERP, and Oracle.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Artificial Intelligence In Social Media Market

Pre Book