Reports
The global artificial grass market is expected to expand at a healthy rate from 2021 to 2031 (forecast period). Increasing demand for artificial grass and rising personal disposable income are the primary factors projected to drive the global artificial grass market during the forecast period. Moreover, increasing awareness of the environment-friendly and low-maintenance qualities, the emergence of sports clubs and venues, and the increasing application in residential lawns are expected to boost the global artificial grass market. Furthermore, in the long run, increasing penetration of e-commerce platforms, particularly in developing nations, is likely to create lucrative growth prospects for the global artificial grass market.
Major players active in the global artificial grass market are DowDuPont (US), Victoria PLC (UK), Tarkett (France), Controlled Products (US), Act Global (US), SportGroup (Germany), Shaw Industries Group (US), TigerTurf (New Zealand), Sportlink (Brazil), SIS Pitches (UK), Soccer Grass (Brazil), Limonta (Italy), Matrix Turf (US), Nurteks Hali (Turkey), and El Espartano (Argentina).
These market players have used a variety of methods, including expansions, acquisitions, new product releases, and investment, to explore new and unexplored markets, expand in emerging regions, and build a new customer base for long-term client connections.
For instance, ProGreen, a branch of Sprinturf LLC, purchased PROLAWN, a prominent synthetic grass installer for commercial and residential use, in June 2020. This enables ProGreen to grow its operations in North America's commercial and residential segments.
The substitution of natural grass with artificial grass in sports stadiums and the eco-friendliness of artificial grass is projected to boost the global artificial grass market during the forecast period.
The global artificial grass market is expected to benefit from the sports industry. Artificial grass is in high demand in the sports sector due to its ease of maintenance and increased playing duration. Moreover, the global market is expected to grow due to the introduction of high-quality artificial grass products by players who have been approved by numerous bodies, such as the Fédération Internationale de Football Association (FIFA).
Furthermore, the global artificial grass market is anticipated to expand due to low maintenance requirements and rising demand for artificial grass in the sports and residential sectors. The significant increase in the number of sporting events and unfavorable meteorological conditions for the growth of natural grass are the causes responsible for the increased demand for artificial grass in the sports sector. For example, in 2022, CCGrass placed artificial grass on a football field at Dingyuan County Sports Center in Anhui and received FIFA Quality Pro Certification.
In addition, increasing consumer demand for an attractive appearance in their garden and restoration and design trends are projected to support the global artificial grass market growth. Additionally, expanding residential and commercial infrastructure facilities worldwide is driving up demand for artificial grass sheets. Increased environmental population and severe rain are likely to limit the liveliness of natural grass grounds; therefore, artificial grass is becoming more popular to avoid such scenarios.
The artificial grass market in Europe is projected to grow due to the existence of important businesses such as Victoria PLC (UK), Tarkett (France), SportGroup (Germany), and SIS Pitches. Increased research and development efforts for artificial grass due to sports players' safety concerns, government assistance for artificial grass facilities maintenance, and infrastructure to encourage sports activities, primarily football, are anticipated to spur the regional market during the forecast period.
The Asia Pacific artificial grass market is anticipated to develop during the forecast period. India is expected to contribute significantly to the artificial grass market in Asia Pacific. The expanding landscaping trend, increased investment by major stakeholders, and government help for infrastructure upgrades, primarily hockey, are estimated to propel the market growth in India. Moreover, key companies in the United States and Europe are projected to focus on the unexplored potential in the artificial grass market in countries such as China and India, resulting in strong growth in Asia Pacific in the future years.
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