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Application Tapes: An Overview

Application Tapes is also referred as adhesive tapes or transfer tapes or micropore tapes because of the material used which have pores in it. The basic property of application tapes is to transfer the vinyl graphics to the required destination. It acts as a bridge between the two medium. Application tapes are used to transfer graphics or texts into car windows, door, and coroplast sign blank. Both the plastic and paper based application tapes have their advantages which increases their demand globally. The plastic based application tapes are cost effective and it gives a much better quality image of the graphics that is to be transferred. The paper based application tape is an eco-friendly material which does no harm while disposing off after use. The quality of the tape differs from material to material and the comfort in using the tapes anticipates the sales of the application tapes in not only the industrial sector but also for household purpose.

Application Tapes: Dynamics

Application tapes are made of two types; paper and plastic. Each has its uses like the paper application tapes are eco-friendly and can be purchased at a low cost. It is mainly used as a masking tape as it is translucent but not transparent. When it comes to plastic application tapes or clear tape, it delivers a clear image of the graphics or the underlying vinyl. This is useful for DIY customers as they can buy the application tapes from the store and create their own designed dresses. It is cost effective and with the growing trend of using their own creativity in anything and everything is driving the usage of application tapes. Application tapes are very useful in the textile industry as these tapes are heat resistant which is used to transfer graphics to a t-shirt.

With the digital transformation, digital graphics are transferred to the required destination and for that application tapes are in demand as it transfers the vinyl graphics and acts as a bridge from design to installation.

There is a challenge that is faced by the application tapes market that is to find the perfect tape which has enough tack to remove a matte surface vinyl from its liner. This is a tough task as if an excessive amount of vinyl is cleaned then the graphic print will come off which will spoil the design of the dress and the quality of the fabric.

Application Tapes: Segmentation

Application Tapes can be segmented by product type, material type, form, application, and end-use.

By Product Type, application tapes can be segmented as

  • Single-lined application tapes
  • Double-lined application tapes
  • Extended-liner application tapes
  • Fibre or scrim-reinforced application tapes

By Material Type, application tapes can be segmented as

  • Acrylics
  • Rubber
  • Silicone
  • Polypropylene (PP)
  • Paper
  • Polyvinyl Chloride (PVC)

By form, application tapes can be segmented as

  • Waterproof
  • Heat-resistant
  • Antistatic
  • Holographic
  • Anti-counterfeit
  • Others

By Application, application tapes can be segmented as

  • Home Textile
  • Bag Sealing
  • Box & Carton Sealing
  • Masking
  • Pharmaceutical Packaging
  • Food and Beverage
  • Personal and Household Care

By End Use, application tapes can be segmented as

  • Commodity Adhesive Tapes
    • Packaging
    • Masking
  • Specialty Adhesive Tapes
    • Electrical & Electronics
    • Healthcare
    • Automotive
    • White Goods
    • Paper & Printing
    • Building & Construction
    • Retail

Application Tapes: Regional Outlook

The application tape market has been flourishing globally because of its properties such as the easy transfer of vinyl graphics to any fabric which is in demand in the textile industry nowadays and the eco-friendly property is also contributing to the growth of the application tape market. Among these regions, North America and Europe are collectively leading the market because of the growth in the secondary industry where application tapes are used the most; the retail industry. Many key manufacturers, multinational packaging companies are planning to set up plants and invest more in the Asia Pacific region as developing countries provide more raw materials at less cost and also low labour cost. Also, the growth of the retail industry in this region is also predicted to grow steadily as the need for supermarkets and hypermarkets is boosting many key players to deliver to the needs of the market. Application tapes in Latin America and the Middle East and Africa are yet to grow because of the less availability of raw material in those regions. But they provide a huge opportunity for companies in terms of investment.

Application Tapes: Key Players

Key players in the application tapes are,

  • 3M Company (US)
  • Tesa SE (Germany)
  • Nitto Denko Corporation (Japan)
  • Lintec Corporation (Japan)
  • Intertape Polymer Group (Canada)
  • Avery Dennison Corporation (US)
  • Lohmann GmbH (Germany)
  • Berry Global Inc. (US)
  • Scapa Group PLC (Canada)
  • Rogers Corporation (US).
  • Mitesha Enterprises (India)

The report application tapes is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on cement packaging market segments and geographies.

Regional Analysis Includes-

  • North America

  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)

Reports Highlights:

  • A detailed overview of the parent market
  • Changing application tapes dynamics in the industry
  • In-depth application tapes segmentation
  • Historical, current, and projected market size regarding volume and value
  • Recent industry trends and developments in the application tapes
  • Competitive landscape
  • Strategies for key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for players to sustain and enhance their market footprint

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Application Tapes Market

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