Application Security Testing Market: Introduction
There are various methods via which an application security testing is carried out: static application security testing, dynamic application security testing, interactive application security testing and mobile application security testing. Static application security testing method analyzes an application's source and binary code for security vulnerabilities, typically at the programming or testing phases of the software lifecycle whereas a dynamic application security testing method analyzes applications while they're running. It simulates attacks against an application, analyzes the application's reactions to the attack, and then determines whether it's vulnerable or not. An interactive application security testing technology combines elements of static and dynamic application security testing simultaneously. It's typically implemented as an agent within the test runtime environment. A mobile application security testing method uses a combination of traditional static and dynamic application security testing, and behavioral analysis using static and dynamic techniques to discover malicious or potentially risky actions the app may be taking unbeknownst to the user.
Each of the above mentioned testing methods have their own advantages and disadvantages, due to which multiple methods are applied to an application. The companies depending on their requirements – whether they require a comprehensive testing to be carried out, or only a part of the application needs to be tested, make the decision of using one of the above mentioned methods of application security testing.
Application Security Testing Market: Drivers and Challenges
One of the major driving factor of application security testing market is rise in number of security breaches across organizations which is pushing organizations to implement application security testing into their applications. Rising government compliance on data security, cloud adoption across several enterprises (both SMEs and large scale) and increasing number of sophisticated threats are other prominent driving factors of wide adoption of application security testing market. With evolution of next-generation threat intelligence solutions, rapid adoption of bring your own device (BYOD) model and integration of big data analytics with threat intelligence software are also encouraging to organizations; especially banking and financial services to implement application security testing into their applications.
Application Security Testing Market: Segmentation
Segmentation on the basis of deployment type:
Segmentation on the basis of type of testing:
- Static Application Security Testing
- Dynamic Application Security Testing
- Interactive Application Security Testing
- Mobile Application Security Testing
Segmentation on the basis of enterprise:
- Large scale Enterprises
Segmentation on the basis of vertical:
- IT & Telecommunications
- Government & Defense
- Energy & Utilities
Application Security Testing Market: Key Market Players
Few of the companies in Application Security Testing market are: Hewlett Packard Enterprise, IBM Corporation, Veracode, WhiteHat Security, Acunetix, Cigital, Checkmarx Inc., Rapid7, Qualys, Inc. and PortSwigger. These companies are focused towards continually updating their existing software and services in order to increase their market share in application security testing market.
Application Security Testing Market: Regional Overview
Application security testing market is currently dominated by North America region owing to technological advancements and wide adoption of application security testing services with the enterprises existing applications. Europe application security testing market follows next as various end user industry verticals such as defense and government agencies are fast adopting application security testing. Asia Pacific application security testing market is growing at an exponential rate owing to enterprises realizing the importance of application security testing software.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.