Application Platform as a Service Market: Snapshot

Since its advent in 2005, the application platform as a service sector has transformed the entire landscape of cloud services. With modest beginnings, nearly a decade and a half ago, it has certainly made tremendous advancements that cater to a large pool of end-users across the globe. Banking on these prospects, the global application platform as a service market may gain substantial growth between 2020 and 2030.

Application platform as a service (aPaaS) is a cloud service that provides deployment and development environments for application services. This cloud service offers numerous benefits such as smooth integration of applications with other services, hassle-free application management without building and maintaining the infrastructure, and others. These benefits make them one of the preferred services among a wide range of end-users.

Often, PaaS and aPaaS are regarded as interchangeable but the major difference between the two is that PaaS refers to the entire range of middleware as service offerings while aPaaS specifically refers to services that cater to application development and installation.

This report on the application platform as a service market provides information to the stakeholder through the R.O.C.K (Regional Prospects. Overview. Competitive Dimensions. Key Trends) mechanism. This mechanism covers all the major prospects that are growth-worthy for the application platform as a service market and helps the stakeholder to gain rock-solid insights. The report also offers insights into the COVID-19 impact on the application platform as a service market.

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Application Platform as a Service Market: Competitive Prospects

A diverse range of competitors places the application platform as a service market in the highly fragmented category. Tremendous competition is observed among the players across the application platform as a service market landscape. The players try to develop cloud services that run web apps created by using different languages such as .Net, Node.js, PHP, Java, and Python.

Well-established service providers like Google also offer superior-grade firewall capabilities to protect the applications. Partnerships and collaborations with major cloud-based integrators are also helping the players to magnify their presence. Some well-entrenched players in the application platform as a service market are Microsoft Corporation, Red Hat Inc., IBM Corporation, SAP SE, and Engine Yard Inc.

Application Platform as a Service Market: Novel Launches

A plethora of novel launches by players in the application platform as a service market take place consistently. These launches bring upgraded features and advantages that offer an extra layer of convenience to the user. Here are some of the recent launches.

  • Google Cloud recently released a major update for its multi-cloud application platform Anthos and also a new app modernization program
  • Nutanix recently launched Karbon Platform Services to propel container-based application delivery and operations on any cloud

Application Platform as a Service Market: Public and Private Cloud

The application platform as a service market offers private and public cloud services. Private cloud infrastructure is solely built for a single organization whereas a public cloud infrastructure is open and available for any user. While both categories have their own merits and demerits, public cloud infrastructure is gaining more momentum. Hence, the public cloud infrastructure is prophesied to garner more growth as compared to the private cloud.

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Application Platform as a Service Market: Regional Prospects

North America may help in bolstering the growth rate of the application platform as a service market greatly due to the emergence of novel players and the growing influence of app use among a large number of organizations and individuals. Asia Pacific may also gain an upper hand in the growth of the application platform as a service market due to the rapid growth of IT infrastructure across countries like India, China, and Philippines.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Application Platform As A Service Market

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