Application Hosting Market: Introduction

  • Application hosting is the process of providing, storing, and maintaining data and server space remotely in order to offer business applications over the internet. Enterprises can use application hosting services to host applications in a flexible, scalable, secure, and agile environment. These services provide end-to-end functional and technical support for hosting applications on their servers.
  • The market is likely to be driven by the availability of complete hosting solutions with a variety of complementary services over the core offering, as well as the software-centered competitive advantage strategy.
  • Application hosting helps businesses to leverage applications that are hosted online. This service provides various benefits that include lower prices owing to the pay-as-you-go module, smooth and effortless feature updates, and the ability to link hosted apps with existing data and systems. These factors increase application hosting usage, which is projected to boost the growth of the application hosting market during the forecast period.

application hosting market size and forecast

Global Application Hosting Market: Dynamics

Global Application Hosting Market: Key Drivers

  • Acceptance and deployment of mobile apps is predicted to increase at a rapid pace. The growing use of smartphones throughout the world has driven businesses to invest in mobile apps. Mobile applications are now one of the main components of growth strategy of enterprises. Furthermore, mobile applications in various industries, such as BFSI, healthcare, and e-commerce, help to drive the sales of products and also enhances customer services. These applications require maximum uptime and high security. Therefore, various industry verticals are investing heavily in application hosting services, which is significantly impacting the growth of the market.
  • The BFSI vertical is expanding its service offerings such as online banking and mobile banking across numerous delivery channels, due to the increased adoption of omni- channel business models. Banks require 100% uptime as well as robust data security to guarantee that mobile and online apps run smoothly. Therefore, they are adopting hosting services to transfer their workload to the cloud environment, leading to rising demand for application hosting across the globe.
  • However, security and privacy concerns, and slow IT development in developing regions is the major restraint for the growth of the application hosting market.
  • Nevertheless, exponential growth in cloud computing, increased infrastructure development, and expanding acceptance of advanced technologies in the government sector, along with the increase in number of companies offering SaaS is expected to offer ample growth opportunities to the application hosting market in the coming years.

North America to Account for Major Share of the Global Application Hosting Market

  • In terms of region, the global application hosting market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America is recognized as the most advanced region in terms of technology adoption and infrastructure. The presence of a large number of application hosting providers in this region is the primary driving factor for the growth of the application hosting market.
  • Asia Pacific is predicted to be the fastest growing market during the forecast period due to rising digitalization. In this region, businesses are rapidly integrating new digital technology into their operations. Furthermore, the application hosting market in APAC is expected to develop because of competitive pricing, a variety of delivery strategies, and a myriad of websites.
  • In recent days, governments in countries such as India, Japan, Singapore, and China have encouraged the deployment of digital technology. Governments of these countries are supporting the use of digital applications due to the massive benefits they offer. This is anticipated to drive the application hosting market in this region.

application hosting market region analysis

Global Application Hosting Market: Competitive Landscape

Key Players Operating in the Global Application Hosting Market

Providers of application hosting are implementing development strategies to enhance their presence and consolidate their share in the market. Application hosting providers have adopted major growth strategies such as merger & acquisitions, partnerships and launches, and forming regional and global distribution networks in order to expand their presence in the market.

Key players operating in the global application hosting market include:

  • Amazon Web Services, Inc.
  • IBM Corporation
  • Google
  • Apprenda Inc.
  • Microsoft Corporation
  • Capgemini
  • Liquid Web
  • Alibaba Cloud
  • Navisite
  • Oracle Corporation
  • Rackspace Technology
  • Sungard AS
  • DigitalOcean

application hosting market size by competition landscape

Global Application Hosting Market: Research Scope

Global Application Hosting Market, by Provider

  • Cloud Hosting
    • Infrastructure-as-a-Service (IaaS)
    • Platform-as-a-Service (PaaS)
    • Software-as-a-Service (SaaS)
  • Managed Hosting
  • Colocation Hosting

Global Application Hosting Market, by Application Type

  • Web-based Applications
  • Mobile-based Applications

Global Application Hosting Market, by Enterprise Size

  • SMEs
  • Large Enterprises

Global Application Hosting Market, by Industry

  • BFSI
  • IT & Telecom
  • Media and Entertainment
  • Healthcare
  • Retail and E-commerce
  • Manufacturing
  • Government
  • Others (Energy and Utilities, Travel and Hospitality, Education, Etc.)

Global Application Hosting Market, by Region

  • North America
    • U.S.
    • Mexico
    • Canada
  • Europe
    • Germany
    • France
    • Spain
    • Italy
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Rest of South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Application Hosting Market