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Application Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Application analytics refers to the real-time visualization and analysis of automatically correlated and collected data to develop insights into customer experience, IT operations and business outcomes. In other words, application analytics are a type of business intelligence solution, as they use clusters of past data about business operations to provide tools and information to business users. Therefore, it allows them to make enhancements in business functions. 

Application analytics solutions integrated with the next generation of IT operations analytics platform allows business and IT users to hastily reply more meaningful queries, all in real-time. Application analytics incorporates app-centric analytics software, application usage data and heuristics incorporated into operations and development. Application analytics solution have the capability to improve both operations and development by providing endless vision into user behavior and application adoption within reputable operations and development platforms.

Application analytics solutions also have the capability to impose security and privacy policies at both aggregate and client levels. Ensuring real data governance is a predecessor to efficiently evaluating the resulting runtime data. Application analytics comprises distribution and routing services, which offers a great deal of flexibility containing interoperability with other analytics services.

Consumers’ desire to optimize business operations and identify business risk are the major factors which are anticipated to fuel the application analytics market to grow over the forecast period. In addition, current business problems create new opportunities for organizations to become more analytical and data driven, which is consequently expected to impel the growth of the application analytics market during the forecast period. Apart from this, growing demand for predictive analytics by businesses is also a major factor expected to fuel the growth of this market over the forecast period. However, the lack of consumer awareness and software handling is one of the major factors restraining the growth of the application analytics market. Furthermore, the lack of real-time algorithms is also a major factor that hampers the global application analytics market’s growth.

The increasing complexity of traditional business operations and a rise in the number of data centers around the globe are major factors expected to provide huge opportunities for the global application analytics market during the forecast period. 
The major challenges for the application analytics market includes lack of enhanced analytical abilities among IT staff and challenges in delivering more suitable and scalable performance to consumers.

The global application analytics market can be categorized on the basis of modules and end-users. By module, the global application analytics market is categorized into transaction analytics, log analytics and browser-mobile analytics. Further, the end-user based segmentation includes health care, manufacturing, BFSI, government & defense, energy & utilities, IT & telecommunication, retail and travel & hospitality.

North America is anticipated to see flourishing growth in the global application analytics market and is anticipated to continue its supremacy over the forecast period in the global application analytics market. The application analytics market in North America is unceasingly growing, specifically in the U.S., owing to factors such as technology developments and increasing investment in the field of analytics. These factors are anticipated to fuel the growth of the application analytics market in 
North America. However, Asia Pacific is also estimated to witness positive trends during the forecast period.

The major players in the global application analytics market includes Google Analytics, International Business Machines (IBM) Corporation, Oracle Corporation, SAS Institute, Inc., Adobe Systems, Inc., Interactive Intelligence Group, Inc., Verint Systems, Nice Systems Ltd., Opentext Corporation, and Clarabridge, Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.

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