App analytics tools are used to measure and analyze data generated when customers interact with mobile applications. In addition, app analytics is also used to monitor the performance of desktop, mobile, and other device applications. Businesses are using app analytics tools to quickly make more data-driven and better-informed decisions in order to enhance their profitability. The infusion of new insights enables enterprises to enhance their marketing, products, and overall productivity. By using app analytics, enterprises unlock growth prospects whereas without them, they run great risks. Furthermore, app analytics tools also helps to measure and optimize each step in the lifecycle of mobile apps including engagement, acquisition, retention, and monetization. By using analytics tools, end-users are able to acquire new customers, figure out high-value customers, and are able to lessen the gap between churning and retaining new clients.

Currently, various enterprises are emphasizing on strategic partnerships and new product development with an aim to deliver analytics services to serve their customers in developing intelligent applications. For example, IBM Corporation introduced its analytics platform on the private cloud to provide similar flexibility and elasticity as that of the public cloud to on-premise data centers.

The global app analytics tools market is driven by the increasing adoption of advanced analytics tools for advertisement by enterprises in order to achieve better growth, happier customers, and higher return on investment (ROI). Furthermore, growing demand for advanced technologies in order to gather accurate statistical data is anticipated to fuel the demand for app analytics tools around the globe. This is primarily because app analytics help in gathering real and accurate data by laying emphasis on long-lasting and result-oriented tasks. Additionally, continuous growth in the e-commerce sector is also accelerating the demand for app analytics tools to analyze the consumer’s preferences regarding different products. Factors such as modernization of marketing as well as increasing shift to data driven businesses are anticipated to boost the app analytics tools market during the forecast period. However, open source platform, data privacy concerns, stringent regulations, and lack of skilled professionals are anticipated to hamper the growth of this market across the globe.

The global app analytics tools market can be segmented on the basis of component, type, platform, application, industry, and geography. By component, the app analytics tools market can be segregated into software and services. Based on type, the app analytics tools market is categorized into mobile analytics and web analytics. In terms of platform, the market is segmented into Android, iOS, Windows, Unity, Amazon, and TvOS. Based on application, the app analytics tools market is bifurcated into marketing analytics, user analytics, and app performance analytics.  On the basis of industry, the app analytics tools market is categorized into retail, construction, government and utilities, transportation and logistics, education, IT & telecom, media and entertainment and others.

Based on region, the global app analytics tools market can be segmented into Europe, North America, Middle East & Africa, South America, and Asia Pacific. The app analytics tools market in North America is expected to expand at a considerable compound annual growth rate during the forecast period. This is primarily due to the early adoption of emerging and advanced technologies such as DevOps, Big Data and Internet of Things (IoT), due to which vendors are incorporating app analytics technology into their processes. However, Asia Pacific (APAC) is anticipated to present lucrative opportunities in the app analytics tools market in the forthcoming years. This is largely due to the growing adoption of smartphones and rising usage of mobile apps by millennial in the region.

Major players operating in the global app analytics tools market include Google, Inc., Yahoo, Inc., Adobe Systems Incorporated, Amazon Web Services, IBM Corporation, Teradata Corporation, Webtrends Corp., SAS Institute, Apptentive, Inc., Localytics, Appsee, and CleverTap.

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App Analytics Tools Market