Global Antimicrobial Textiles Market: Overview
The use of antimicrobial textiles is a new practice from the traditional use of antimicrobial products predominantly in healthcare environments. The antimicrobial textiles market is propelled by the need for hygiene products to counter the increasing number of infections. Technological advances for the development of superior antimicrobial fabrics, high demand in Asia Pacific, and increasing end-use applications are leading to the high growth of the antimicrobial textiles market.
The production of antimicrobial textiles involves treatment with additives during the intermediate or finishing stage of production of the fabric. The method used is dependent on a multitude of factors, which includes the final utilization of the fabric, manufacturer’s capability, and budget considerations.
Global Antimicrobial Textiles Market: Trends and Opportunities
The top driver of the global antimicrobial textiles market is the increasing demand for high-performance and microbe resistant fabrics for an increasing number of application areas and technological developments for the production of such textiles. The entry of a large number of local players and persistent research and development efforts for the development of active ingredients that do not pass through the skin and are not harsh on the skin are further driving the market’s growth.
Medical is expected to be the fastest-growing application segment of the market due to the rapid expansion of the healthcare industry worldwide, increasing usage of antimicrobial textiles in hospital settings, and rising consumer awareness about health and hygiene. Apparel is also expected to rise at a significant rate due to the growing demand for antimicrobial textiles for sportswear and inner garments.
On the flip side, the availability of chemicals such as triclosan that are commonly used in antimicrobial products for industrial operations could hamper the market’s growth to some extent. Moreover, strict environmental regulations in regional markets for the use of antimicrobial products that contain harmful chemicals will present growth challenges to the antimicrobial textiles markets in these regions. Fluctuations in raw material prices will further hinder the growth of this market.
Global Antimicrobial Textiles Market: Regional Outlook
Asia Pacific has emerged as one of the most promising markets for antimicrobial textiles over the past few years. The regional market of Asia Pacific has displayed the fastest growth in terms of volume as well as value and has been the focal point of technological advancements. In this region, the flourishing industrial sector, changing lifestyles, increasing demand for innovative textiles, and rise of affluent consumers are some of the major factors bolstering the demand for antimicrobial textiles. Moreover, the modernization of the healthcare industry in this region in response to the growing demand for hygienic and healthier products is further expected to boost the antimicrobial textiles market in the region.
Global Antimicrobial Textiles Market: Competitive Landscape
Some of the leading companies in the antimicrobial textiles market include SANITIZED AG, Sciessent LLC, The Dow Chemical Company, Trevira GmbH, Life Threads LLC, Unitika Trading Co. Ltd., BASF SE, Microban International Ltd., Milliken Chemical, Lonza Group AG, Herculite Products Inc., PurThread Technologies Inc., BioCote Ltd., and Vestagen Protective Technologies Inc. among others.
Due to the high degree of competition and rising threat from local players, established players in this market are focused on mergers and collaborations, partnerships, and strategic alliances to enhance their geographical presence and improve product offerings. In the next few years, established players are expected to enter into strategic collaborations with vendors in Asia Pacific and Latin America as companies strive to exploit growth opportunities in these high-potential regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.