The malpractice of introducing counterfeit products is severely affecting the global food industry, causing legitimate and well-established brands tangible and intangible losses. Such unethical practices affect the revenue of food companies and also creates distrust towards brands among end-users. Major players in the global food industry are constantly striving to remove counterfeit products from their supply chain, as these affect their sales revenue, thus impacting profits. Besides this, poor quality of counterfeit products affects respective brand image of various companies and also raises severe health concerns among consumers. Well-industrialised counterfeit products are so well packaged that normal detection techniques are unable to effectively spot any difference during regular inspection, and these products are sent to the retail market for sale. Each year, major players in the global food industry suffers losses, estimated in hundreds of million dollars, due to the presence of counterfeit products in the market.
Anti-counterfeit food packaging technology has emerged in the recent past, and has been proving to be an efficient and important solution against counterfeiting globally. Since food products are available easily at all levels of the market, the food industry is most vulnerable. Increasing cases of counterfeiting in the food industry are forcing manufacturers to use anti-counterfeit food packaging at various levels, and this is expected to increase growth of the concerned market significantly over the forecast period.
The global anti-counterfeit food packaging market is projected to account for significantly high revenue by end of 2024. Several efficient and innovative technologies are fast emerging in the market for validation of original products, which are gaining popularity among manufacturers globally. In addition, increasing use of highly efficient RFID technologies is one of the most significant factors expected to drive overall growth of the anti-counterfeit food packaging market globally.
Rising health awareness among consumers, understanding of the hazards associated with forged or counterfeit products, and emergence of anti-counterfeit technologies are factors expected to fuel growth of the global anti-counterfeit food packaging market over the forecast period. Besides, increasing government regulations for eliminating counterfeit food products from local markets is also encouraging global companies to invest more in advanced anti-counterfeit technologies.
Intense capital expenditure for anti-counterfeit technology setups and their impact on the product distribution system and supply chain network are factors expected to hamper growth of the anti-counterfeit food packaging market.
The global anti-counterfeit food packaging market is segmented on the basis of technology and regions. The technology segment is categorized into authentication packaging technology and track and trace packaging technology. The authentication technology is further sub-segmented into ink & dyes, holograms, watermarks and taggants. The track and trace packaging technology is sub-segmented under barcode technology and RFID technology.
In terms of geography, the global anti-counterfeit food packaging market is segmented into seven main regions namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to high awareness about the technology and products, North America is expected to hold the largest market share in the global anti-counterfeit food packaging market, followed by Europe. The Asia Pacific anti-counterfeit food packaging market is expected to expand at the highest CAGR in terms of revenue over the forecast period.
Some key players in the market include Zebra Technologies, Alien Technology Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA and others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.