Anti-smudge coatings are used for coating substrates such as plastics, glasses, metals, and textiles. These coatings help protect substrate surface from scratch, abrasion, dust, moisture, and microbes. Smudges are composites of materials resulting from contact with human skin. Coating makes the surface anti-static, easy-to-clean, anti-reflective, and anti-microbial. 

Surfaces that are coated with anti-smudge coatings do not allow sheen or streak of any substance. If liquid, water, or oil comes in contact with anti-smudge surface, it forms small droplets and bead off the surface. This helps keep the surface clean and smudge proof. Anti-smudge coatings are hydrophobic coatings that help keep the surface of substrate clean. These are not self-cleaning products; they make the surface easier to clean. Rise in inclination for advanced materials in medical and automotive industries has led to growth in R&D. This is expected to boost the anti-smudge coatings market in the near future.

Anti-smudge coatings are used in various industries such as medical & healthcare, automotive, building & construction, packaging, and others. In the medical & healthcare industry, anti-smudge coatings are used for coating medical devices to protect them from moisture and microbes. Growth in the medical & healthcare industry along with rise in demand for medical devices is projected to boost the anti-smudge coatings market across the globe. These coatings are used to protect the surfaces of automotive parts from dust. Anti-smudge coatings are employed in similar applications in the electronics segment. Growth in the number of smartphones is one of the major drivers of the anti-smudge coatings market. Glass or screen of mobile phones becomes visibly dirty without anti-smudge coatings. 

Based on region, the anti-smudge coatings market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held the major share of anti-smudge coatings market across the globe in 2016. Growth in end-use industries is one of the major factors for high share of North America in the anti-smudge coatings market. Increase in demand for medical device coatings owing to the rise in technological developments is anticipated to provide vast scope for the anti-smudge coatings market in the region. Europe accounted for the next major share of the anti-smudge coatings market across the globe in 2016, followed by Asia Pacific. Demand for anti-smudge coatings is likely to rise at a fast pace in Asia Pacific. Increase in urbanization and industrialization in developing countries is expected to boost the demand for these coatings. Latin America and Middle East & Africa held low share of the anti-smudge coatings market in 2016; however, the market in the region is anticipated to exhibit average growth rate during the forecast period. Expansion in electronics and automotive industries in Latin America and Middle East & Africa is projected to boost the demand for these coatings in the two regions. 

Key companies operating in the anti-smudge coatings market across the globe are Akzo Nobel N.V., Aculon, Inc., De Cie GmbH, Huzheng NaNo Science and Technology Co., Ltd., Cytonix LLC, and Nanokote. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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