Pollution brings forth chemicals, particulate matter, and biological materials that can cause discomfort, disease, or death not only of humans but also of food crops and the natural environment. Smoke from chimneys, automobile exhaust, and ruining of fossil fuels are all causing air pollution. As the quality of air continues to degrade, people are switching to anti pollution masks to protect themselves from pollution. Though governments across all countries are constantly passing new norms to combat air pollution (stringent vehicle norms, eradication of pollution chemicals, and relocation of polluting industries), a number of cities are under the constant threat of air pollution with the number of fine particles (known as PM2.5) rising to dangerous levels. Therefore, the credible solution to this problem is a respiratory protection device such as an anti pollution mask that can effectively filter and kill microbes. Anti pollution masks are life savers as polluted air can cause various health issues such as asthma and other air borne diseases.
The main drivers of the anti pollution mask market include degradation in the quality of air, rapid increase in the number of vehicles, growing industrialization, and urbanization. Major restraints affecting the growth of anti pollution masks include growing complaints among users regarding breathing difficulties due to the mask, heating of breathing air. According to a report by Institute for Health Metrics and Evaluation, more than 5.5 million people die prematurely every year due to household and outdoor air pollution. Most of the deaths occur in the growing economies such as China and India. Hence, there is growing demand for anti pollution masks in India and China due to rising fears of air pollution among city residents.
Presently, anti pollution masks are available in various standard ratings including N95, N99, N100, P95, and P100.The main difference between P-rated and N-rated air masks is their ability to filter out oil based pollutants. N stands for not resistant to oil and P stands for strongly resistant to oil or oil proof. These ratings are being used to help consumers identify how much pollutants each of them can filter. These standards are being recommended by NIOSH an association with the U.S Centers for Disease Control and Prevention (US CDC). N95 mask would filter 95% of PM2.5 from air. N99 air masks can filter up to 99% of the particulate matter 2.5 from the air and do not work well against oil based pollutants. N100 mask would filter 99.97% of PM2.5 from air. The growing health awareness among people of different ages is likely to boost the overall anti pollution mask market globally.
The global anti pollution mask market can be categorized based on products, end users, application, and region. The product segment can further be classified into disposable masks and reusable masks. In terms of end users, the global anti pollution mask market can be categorized into personal use and industrial use. On the basis of application segment, the market can again be categorized into kids and adults. Based on geography, the global anti pollution mask market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Major players in the global anti pollution mask market are Respro, Honeywell, LifeLine, Vogmask, Maskin, idMASK, Respilon, Totobobo, Brand-X, RZ, and Reckitt Benckiser among others. These companies are investing hugely in R&D so as to incorporate new filtration technologies and develop new products in order to increase their market share in the global anti pollution mask market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.