Graffiti has become a global concern, as it has resulted into the defacement of public or private property with a wide range of markings, etchings, and paintings. Rising prevalence of graffiti in many countries across the world has negatively impacted the state and local governments, local communities, police, public transport, and utility providers. Therefore, graffiti has been considered as one of the most visible forms of community crime and anti-social behavior. It is commonly found on trains, subways, buses, vehicles, walls facing streets, traffic signs, statues and monuments, bridges, park benches, trees, and billboards. The motives of graffiti include anger, psychological need, or hostility towards society.
Rising criminological research for graffiti offences and offenders have led to development of crime prevention strategies by government, and opportunities for various chemical companies to develop anti-graffiti products. Rising popularity for graffiti, despite government initiatives has resulted into the increasing need for graffiti removal, which is driving the demand for anti-graffiti coatings. Anti-graffiti coatings are invisible coatings that prevent the graffiti paint from adhering to the surface. These coatings are paints developed using nanoparticles and polymers, which function as water and oil repellent when added on the existing paint. Companies are focusing on developing anti-graffiti coatings with increased durability, transparency, and dirt resistance.
Increasing technological advancements in nanotechnology and high investments by companies to manufacture ultra-thin, non-toxic, environment-friendly coatings are key factors that are fueling the expansion of the anti-graffiti coatings market significantly. Nanotechnology has been improving the physical, chemical, mechanical, thermal, and corrosion properties of anti-graffiti coatings at low costs. Furthermore, anti-graffiti coatings are increasingly employed by automobile manufacturers to offer additional protection to the vehicle body. The rapidly increasing global demand for automobiles and increasing incorporation of anti-graffiti coatings in automotive manufacturing processes are key factors driving the expansion of the market.
Strict government regulations imposed on the usage of the petrochemicals, which form a major part of the anti-graffiti coatings restrain the expansion of the market. Chemical companies are focusing on employing bio-based coatings, which are in line with the current trend of environmental safety, to create potential growth opportunities for the anti-graffiti market.
In terms of geography, the anti-graffiti market can be segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Increasing advancements in nanotechnology and presence of key chemical companies in North America and Europe have led to the regions accounting prominent share of the global anti-graffiti coatings market. However, stricter legislative environment imposed by the government incurs high costs for the companies to develop products in these strict compliances, which results in sluggish expansion of the market in these regions. The Asia Pacific region is characterized by rising infrastructure, lenient public and environmental laws, rapidly expanding automobile industry, and increasing expansion of major chemical companies in this region due to abundant availability of raw materials and low cost labor. These factors lead to considerable expansion for the anti-graffiti coatings market.
Key companies operating in the anti-graffiti coatings market are E. I. du Pont de Nemours and Company, BASF SE, the 3M Company, Akzo Nobel N.V., the Sherwin-Williams Company, Hydron Protective Coatings, the Valspar Corporation, Sika AG, Protective Coatings International Ltd., and CSL Silicones Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.