Anti-counterfeit printing technology is utilized widely in fields wherein fake making and infringement occurs frequently. Counterfeiting has become a worldwide epidemic and the dangers it poses are vast. Counterfeiting threatens public health through the production of inferior medicines, and foods and beverages; causes taxes to increase by sidestepping official channels; increases public spending by boosting law enforcement to counter the illicit trade; and raises the price of legitimate products as companies seek to recoup their losses. It affects currencies, negotiable securities, licenses, seals, etc. Anti-counterfeiting products such as printing inks play an important role in curbing such activities. Anti-counterfeiting technology is a conventional ink anti-counterfeiting technology with strong adaptability, high technical level, and low cost. Anti-counterfeit ink offers some special physical and chemical properties of ink; most of these are used in ordinary ink to add special functional materials for anti-counterfeiting performance. Anti-counterfeit ink displays fluorescent nature.
In terms of type, the global anti-counterfeit printing ink market can be segregated into water based and UV curing. The UV curing segment is expected to expand during the forecast period. In terms of application, the global anti-counterfeit printing ink market can be segmented into government department, educational certificates, retail security, electronics brand protection, wine & spirit authentication, and others. Educational certificates and government department segments are anticipated to expand during the forecast period due to the increase in imitation activities in degree certificates.
In terms of region, the global anti-counterfeit printing ink market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The global anti-counterfeit printing ink market is estimated to expand at a significant pace during the forecast period. In terms of demand, North America is projected to be the dominant region in the market in the near future. The anti-counterfeit printing ink market in Asia Pacific and Latin America is also likely to witness substantial growth during the forecast period. Manufacture of inks for packaging offers promising opportunities to the global anti-counterfeit printing ink market. Companies need to develop a technology that can provide a lock-and-key approach for securing and authenticating packaging. However, anti-counterfeit technology cannot be applied in medicines, as security inks on packaging of medicines cannot provide assurance of the authenticity of contents.
Companies operating in the global anti-counterfeit printing ink market are adopting aggressive marketing tactics and the strategy of mergers and acquisitions in order to expand their market share. They are investing significantly in research and development of technologies in order to lower the risk of counterfeiting. Additionally, companies are using exports as a tool for geographical expansion in emerging economies in Middle East & Africa.
Key players operating in the global anti-counterfeit printing ink market include Sun Chemical Corporation, YELE Group, VeriTrack, Ashton Potter, SICPA Holdings S.A., Canon India Pvt. Ltd, DuPont, and PolyOne. Sun Chemical Corporation provides a wide range of overt and covert security features. The company provides anti-counterfeit solutions for brand protection. Its ink exhibits different fluorescent shades on exposure to UV light. DuPont’s anti-counterfeit solutions provide brand protection programs, anti-counterfeit solutions, and document security systems to large corporate and government entities. These solutions employ a combination of market leading technologies to safeguard the world’s largest brands and government organizations from the damaging effects of counterfeiting. SICPA’s comprehensive portfolio comprises ink solutions developed for all printing processes employed in the security printing industry, as well as solutions adapted for protective varnishing and theft deterrence systems.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.