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Global Anti-counterfeit Electrical & Electronics Packaging Market: Overview

Packaging of a product is utterly important, as it not only makes an impression on the end users and entices sales, it also helps in imparting safety of the product from the manufacturing unit to the end consumers. In the recent past, counterfeiting has turned into a common malpractice that OEMs of electrical and electronic goods have to deal with, resulting in numerous intangible and tangible losses. In this scenario, the market for anti-counterfeit electrical and electronics packaging is flourishing, as it helps in protecting the products from short circuits, curtail the possibilities of electrical fires, and add to shelf-life. As the electrical and electronics market touches new peaks with growing ubiquity of smartphones and other related tools, the demand in the global anti-counterfeit electrical and electronics packaging market is projected to expand at a strong CAGR during the forecast period of 2016 to 2024.

This report on the global anti-counterfeit electrical and electronics packaging market has been developed by experienced analysts who are experts in the field of E&E, and understand the commerce of it. Starting-off with an executive summary on the current condition of the global anti-counterfeit electrical and electronics packaging market market, the analysts have provided an elaborated analysis of factors that are expected to influence the demand, either way. Based on the assessment of trends, drivers, restraints, and opportunities, the goal of the report is to make its audiences aware of some of the new openings in the market that they can tap.

Going forward, the brains behind this report have tried to gauge on the importance of segmentations of the market, as not all vendors target each aspect of the market. Technology-wise, the market for anti-counterfeit electrical and electronics packaging market can be segmented into track and trace technology and authentication packaging technology. While the track and trace technology segment can be further sub-segmented into RFID and barcode, the authentication segment can be further bifurcated into holograms, ink and dyes, taggants, and watermarks.

Global Anti-counterfeit Electrical & Electronics Packaging Market: Key Trends

The demand for electronics and electrical products is escalating across the world and these products are now virtually in all markets. With growing ubiquity of these products, the situation has become even more prone to counterfeit, prompting a strong demand in the anti-counterfeit electrical and electronics packaging market. Consumers have also been observed to prefer effectively packaged products and are willing to pay extra for premium products.

Global Anti-counterfeit Electrical & Electronics Packaging Market: Market Potential

Radical emergence of ecommerce in emerging economies has been a boon for the global anti-counterfeit electrical and electronics packaging market, as the vendors have to impart a robust tracking and tracing technology such as RFID in order to deliver products to designated destinations.

Global Anti-counterfeit Electrical & Electronics Packaging Market: Regional Analysis

Asia Pacific has suddenly emerged as a highly lucrative region, driven by strong demand from the emerging economies of India and China. These two countries are vastly populated and the disposable income among the urban population has escalated, leading to incrementing demand for electronic and electrical products. The regions of North America and Europe are also expected to maintain a healthy demand during the forecast period.

Global Anti-counterfeit Electrical & Electronics Packaging Market: Competitive Analysis

Alien Technology Corp., Zebra Technologies, Avery Dennison Corp., AlpVision, SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc. are some of the notable player currently ahead of the curve in the global anti-counterfeit electrical and electronics packaging market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Anti Counterfeit Electrical Electronics Packaging Market

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