The counterfeiting malpractice has become a severe matter of concern for original cosmetics manufacturers all around the globe. Counterfeiting is globally affecting the cosmetics industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. A large number of counterfeit products, carrying brand name of the leading industry players, are making their way into the local market. Global cosmetics industry players are increasingly working towards stopping this penetration of forged products into the market to prevent the impact of these products on their sales revenue. Apart from this, low quality of counterfeit products negatively affects the brand image and credibility of the company.
The forged packaging on branded cosmetics products is so well replicated that normal detection techniques are unable to identify it and, thus, these products thereby are able to make their entry into the retail market. The forged products, due to their poor product quality, lead to severe side-effects among consumers, such as skin irritation, infection, etc., which consequently lead to the further deterioration of the brand image of the concerned company. Every year, the global cosmetics industry faces vast revenue losses due to the presence of counterfeit products in its supply chain.
Over the years, the anti-counterfeit cosmetics packaging technology has emerged as one of the most efficient solutions for restricting the practice of counterfeiting in the cosmetics industry. The daily-use skin products are being progressively used by the consumers; hence, they are easily available in all level of markets. The high availability of these products in the local market makes them more prone to counterfeiting. Due to the constant surge in the number of cases of cosmetics counterfeit products, the anti-counterfeit cosmetics packaging market is expected to witness significantly higher growth over the forecast period of 2016-2024.
Several innovative technologies for the verification of the original cosmetics products are being developed and making their foray into the market. The increasing use of such technologies by global cosmetic products manufacturers is further propelling the demand for anti-counterfeit cosmetics packaging worldwide.
Customers too, in view of making the best utilization of their money spent on cosmetics products, are becoming more concerned about forged products. Various governments are also becoming increasingly active against the use of counterfeit cosmetics products. This makes global companies more optimistic about investing in advanced anti-counterfeit technologies. Due to these reasons, the global anti-counterfeit cosmetics packaging market is anticipated to expand at a significantly higher growth rate over the forecast period, accounting for multi-millions US$ by the end of the forecast period.
The high-cost of anti-counterfeit technology systems results in creating uncertainty among the cosmetics industry market players regarding the cost-effectiveness of the technology. Besides, sometimes anti-counterfeit packaging impacts the product distribution system and supply chain network of the companies. These are some of the major factors responsible for the restrained use of this technology by certain manufacturers.
The global anti-counterfeit cosmetics packaging market is segmented on the basis of technology and regions. On the basis of technology, the market is segmented into authentication packaging technology and track and trace packaging technology. The authentication technology segment is further sub-segmented into ink & dyes, holograms, watermarks, and taggants. The track and trace packaging technology segment is sub-segmented into barcode technology and RFID technology.
The increasing use of RFID technology is bestowing a substantial momentum to the growth of the global anti-counterfeit cosmetics packaging market globally.
Geographically, the global anti-counterfeit cosmetics packaging market is segmented into seven main regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to higher consumer awareness, North America is expected to account for the largest share of the global anti-counterfeit cosmetics packaging market, followed by Europe, in the coming years. The Asia-Pacific region is also expected to grow at a significant rate, thus, further contributing to the overall growth of the global anti-counterfeit cosmetics packaging market over the forecast period.
Some of the key players covered in this study on the global anti-counterfeit cosmetics packaging market are Zebra Technologies, Alien Technology Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc.
This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
Reasons for Buying this Report
- This report provides pin-point analysis for changing competitive dynamics
- It provides a forward looking perspective on different factors driving or restraining market growth
- It provides a six-year forecast assessed on the basis of how the market is predicted to grow
- It helps in understanding the key product segments and their future
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
- It provides distinctive graphics and exemplified SWOT analysis of major market segments
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.