The counterfeiting malpractice has become a severe matter of concern for original cosmetics manufacturers all around the globe. Counterfeiting is globally affecting the cosmetics industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. A large number of counterfeit products, carrying brand name of the leading industry players, are making their way into the local market. Global cosmetics industry players are increasingly working towards stopping this penetration of forged products into the market to prevent the impact of these products on their sales revenue. Apart from this, low quality of counterfeit products negatively affects the brand image and credibility of the company.
The forged packaging on branded cosmetics products is so well replicated that normal detection techniques are unable to identify it and, thus, these products thereby are able to make their entry into the retail market. The forged products, due to their poor product quality, lead to severe side-effects among consumers, such as skin irritation, infection, etc., which consequently lead to the further deterioration of the brand image of the concerned company. Every year, the global cosmetics industry faces vast revenue losses due to the presence of counterfeit products in its supply chain.
Over the years, the anti-counterfeit cosmetics packaging technology has emerged as one of the most efficient solutions for restricting the practice of counterfeiting in the cosmetics industry. The daily-use skin products are being progressively used by the consumers; hence, they are easily available in all level of markets. The high availability of these products in the local market makes them more prone to counterfeiting. Due to the constant surge in the number of cases of cosmetics counterfeit products, the anti-counterfeit cosmetics packaging market is expected to witness significantly higher growth over the forecast period of 2016-2024.
Several innovative technologies for the verification of the original cosmetics products are being developed and making their foray into the market. The increasing use of such technologies by global cosmetic products manufacturers is further propelling the demand for anti-counterfeit cosmetics packaging worldwide.
Customers too, in view of making the best utilization of their money spent on cosmetics products, are becoming more concerned about forged products. Various governments are also becoming increasingly active against the use of counterfeit cosmetics products. This makes global companies more optimistic about investing in advanced anti-counterfeit technologies. Due to these reasons, the global anti-counterfeit cosmetics packaging market is anticipated to expand at a significantly higher growth rate over the forecast period, accounting for multi-millions US$ by the end of the forecast period.
The high-cost of anti-counterfeit technology systems results in creating uncertainty among the cosmetics industry market players regarding the cost-effectiveness of the technology. Besides, sometimes anti-counterfeit packaging impacts the product distribution system and supply chain network of the companies. These are some of the major factors responsible for the restrained use of this technology by certain manufacturers.
The global anti-counterfeit cosmetics packaging market is segmented on the basis of technology and regions. On the basis of technology, the market is segmented into authentication packaging technology and track and trace packaging technology. The authentication technology segment is further sub-segmented into ink & dyes, holograms, watermarks, and taggants. The track and trace packaging technology segment is sub-segmented into barcode technology and RFID technology.
The increasing use of RFID technology is bestowing a substantial momentum to the growth of the global anti-counterfeit cosmetics packaging market globally.
Geographically, the global anti-counterfeit cosmetics packaging market is segmented into seven main regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to higher consumer awareness, North America is expected to account for the largest share of the global anti-counterfeit cosmetics packaging market, followed by Europe, in the coming years. The Asia-Pacific region is also expected to grow at a significant rate, thus, further contributing to the overall growth of the global anti-counterfeit cosmetics packaging market over the forecast period.
Some of the key players covered in this study on the global anti-counterfeit cosmetics packaging market are Zebra Technologies, Alien Technology Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.