The misconduct of counterfeiting practices is mostly encountered with premium quality products owing to their low risk and large revenue benefits. The counterfeiting actions of accessories and clothing are hastily transforming from physical marketplace to e commerce portals. Moreover, potential counterfeiting acts would increase further with growing sales of fashion goods through e-commerce. Currently, the counterfeiting rates of clothing and accessories are hindering the financial growth of luxury goods and fashion industry. In order to overcome the increasing forgery practices, different authentication technologies are implemented for low cost products. There have been an increase in acceptance of track and trace technologies by premium fashion wear manufacturers worldwide. Anti-counterfeit labeling is expected to become an essential part of accessories packaging procedure, thereby mounting brand protection. 

The key driving factors for anti-counterfeit clothing and accessories packaging market are increasing acceptance of track and trace technologies and rising trend of multilayered protection of products among others. There are other geographical drivers which are also responsible for the growth of the market. In addition, demand from emerging markets across India and China are expected to create opportunities for anti-counterfeit clothing and accessories packaging market in the future. However, additional cost of anti-counterfeit technologies and huge cost of real time tracking are some of the major factors which are hindering the growth of global anti-counterfeit clothing and accessories packaging market. 

Global anti-counterfeit clothing and accessories packaging market can be broadly classified on the basis of technology and geography. By technology, the market for anti-counterfeit clothing and accessories packaging is segmented into authentication packaging technology and track and trace packaging technology. Authentication packaging technology is further subdivided into ink and dyes, hologram and watermark among others. Hologram technology is anticipated to witness potential growth in the future. Moreover, track and trace packaging technology is classified into barcode technology and RFID technology. Barcode technology is expected to grow at a significant rate in the future due to its low cost compared to other track and trace technologies.

By geography, the global anti-counterfeit clothing and accessories packaging market is segmented into North America, Europe, Asia pacific and Rest of the World. Currently North America and Europe are collectively dominating the market for anti-counterfeit clothing and accessories packaging in terms of revenue, followed by Asia-Pacific. There are huge number of customers of anti-counterfeit technologies in these regions, primarily due to high brand preference ambiance. Moreover, increase in adoption of track and trace technologies by manufacturers coupled with active anti-counterfeit measures from trade associations are boosting the market for anti-counterfeit clothing and accessories packaging in North America and Europe. Asia Pacific is expected to become the fastest growing region in the future owing to increase in small scale clothing industries along with establishment of their brand image in local markets. However, the growth of luxury and fashion industry across developed countries was largely obstructed by decline in economic conditions. Leading manufacturers across these regions are focusing on newer opportunities through business expansion in emerging countries. 

Some of the key players in this market are Alien Technology Corp., Zebra Technologies Corp., AlpVision, Avery Dennison Corp., Impinj Incorporation, Microtrace Solutions, Applied DNA Science Inc., RDS Labels and Brand Integrity International among others. 

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

This report provides comprehensive analysis of

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Anti Counterfeit Clothing Accessories Packaging Market

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