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Global Anime Market: Evolution Contours

Anime has found origin in Japan and traditionally covers all types of animated works, known for distinctive production methods. The viewership for anime has swelled on the back of dissemination across various media and constant advancements of technologies used in making them. The products in the anime market are characterized by graphic art, cinematography, and diverse forms of individualistic techniques.

The global anime market has prospered on the back of growing sales and popularity of Japanese animation work, with one anchor being the fact that the anime is distinct from the animation work produced in Western countries. A wide range of art styles have been harnessed the boost the acceptance of the anime content, thereby propelling sales in the anime market.

Some of the key distribution media are television, OTT platforms, social media, and comics. The market has grown across all media. Growing spending on anime content by film-makers in Japan is a key development underpinning the evolution trajectories of the global anime market.

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Global Anime Market: Current Avenues and Growth Boosters

Growing preference of OTT platforms for viewing entertainment content is a key driver as well as accelerant for demand in the anime market. Advances made in computer animation techniques is a key trend bolstering the prospects. Creators have leveraged emergent technologies to reduce the cost of production. Over the years, the number of production companies engaged in global anime market has grown considerably, and so are the revenue prospects.

The growing trend of consumption of animation content among millennials is bolstering the prospects in the anime market. Rise in disposal incomes in populations in emerging economies has contributed to the growth prospects in the anime market. Growing popularity of streaming platforms such as Netflix has also fueled the demand. Furthermore, adoption of virtual reality technologies in the making of anime content has made them more immersive experience. A sizable revenue has come from the rise in sales of merchandising. The growing sales of application games has boosted the growth prospects. Another key trend spurring growth prospects is the growing popularity of Japanese comic books.

Global Anime Market: Competitive Scenario

The presence of numerous players in the anime market renders the landscape increasingly competitive. In particular, the number of merchandise distributors and manufacturers has proliferated in recent years. The value chain in the global anime market has thrived on back of intensifying competition among merchandising and licensing products.

Top players in anime market are keenly leveraging advanced technologies to cut the cost of production and also for exploring innovative storyboarding techniques. Some players have also focused on incorporating advanced hardware to boost their capabilities. Pioneers are expected to leverage VR to gain a competitive edge in the global anime market. The low barrier to entry further intensifies the competition in the anime market.

Some of the key players in the anime market are Toei Animation Co., Ltd., Production I.G, Inc., Madhouse Inc., Kyoto Animation Co., Ltd., and Bones Inc.

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Global Anime Market: Regional Growth Dynamics

Japan has been one of the most prominent markets over the past several decades, with Tokyo as the axis of development of new products. The presence of a large number of animation studios over the years has also contributed to the massive investments in the global anime market. The Middle East and Africa is emerging as new hotspot of opportunities for market players across the value chain. Past few years have seen rising popularity of video games and merchandising related to that in various countries of the Middle East. Further, the sheer pace of internet distribution of animation content is a key accelerant for new opportunities in the regional market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Anime Market

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