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AMR Sensors: Introduction

  • AMR i.e. anisotropic magneto-resistive sensors are sensing devices that measure variation in the magnetic field angle. AMR sensors can be used in any environmental condition, as they can precisely detect positive and negative magnetic fields. AMR sensors offer high performance in various applications, due to their robust design and resistance to vibrations.
  • AMR sensors are widely used for detection of end point across various applications. For example, in traffic detection, AMR sensors can identify even a small level of disturbance caused by vehicles.
  • AMR sensors are used in applications across multiple devices including mobile phones, laptop PCs, refrigerators, smart gas meters, and water meters. They are also used in different industrial and medical applications such as industrial automation, X-ray equipment, and prosthesis steering.
  • AMR sensors are used in multiple applications due to their various capabilities including precise slide detection, rotation detection, and open and close detection. These capabilities make AMR sensors useful for mobile phones, refrigerators, laptops, and other home appliances and consumer electronics products.

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Growing Use of Smart Meters Worldwide Boosting Global AMR Sensor Market

  • Adoption of smart meters including water and gas meters is on the rise, owing to the increasing non-water revenue caused by water wastage or leakage, government efforts to improve utility usage, and evolving smart grid infrastructure across the globe
  • AMR sensors can precisely detect rotational displacement. Also, they can accurately detect abnormal reverse flow of water in smart water meters, which helps avoid overbilling.
  • Moreover, in smart gas meters, accurate detection of rotational displacement leads to precision in the gas flow detection. Thus, growing adoption of smart meters is, in turn, boosting the global AMR sensor market.

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Asia Pacific to Lead Global Market

  • In terms of region, the global AMR sensor market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa
  • Asia Pacific is anticipated to dominate the global AMR sensor market throughout the forecast period, as several manufacturers of AMR sensors operate in the region and they are constantly investing in the development of technologically advanced products used in multiple applications. Countries such as China, Japan, South Korea, and India contribute to the major market share of the region. Furthermore, expanding presence of players in the consumer electronics sector and steadily growing automotive industry in the region, especially in China, is expected to boost the market for AMR sensors in Asia Pacific.
  • The AMR sensor market in North America and Europe is expected to expand at a substantial rate during the forecast period. The market is these regions is propelled by increasing adoption of smart meters in countries such as the U.S., Germany, France, and the U.K. On the other hand, the market in Middle East & Africa and South America is estimated to expand at a moderate rate during the forecast period.

Key Players Operating in Global Market

The global AMR sensor market was highly fragmented in 2018. Major players operating in the global market are focusing on technological advancements and new product developments to meet the risen demand for AMR sensors.

Key players operating in the global AMR sensor market are:

  • NXP Semiconductors
  • STMicroelectronics
  • Murata Manufacturing Co., Ltd.
  • MEMSIC, Inc.
  • TE Connectivity
  • KOHDEN Co., Ltd.
  • Sensitec GmbH
  • iC-Haus
  • Analog Devices, Inc.

Global AMR Sensor Market: Research Scope

Global AMR Sensor Market, by Application

  • Rotation Detection
  • Position Detection
  • Open–Close Detection

Global AMR Sensor Market, by Measurement Range

  • 0°-180° AMR Sensors
  • 0°-360° AMR Sensors

Global AMR Sensor Market, by End-use Industry

  • Consumer Electronics
  • Healthcare
  • Industrial
  • Automotive
  • Others

Global AMR Sensor Market, by Region

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Amr Sensor Market