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Surfactants are chemical compounds that increase cleaning efficiency by wetting, emulsifying, dispersing, or modifying the lubricity of water-based compositions. They are used as detergents, emulsifiers, foaming agents, wetting agents, and dispersants. Surfactants are manufactured by using either of the two distinct feedstock: natural vegetable oils and petrochemicals. According to the composition of their polar head, surfactants are classified into anionic, nonionic, amphoteric, and cationic surfactants. Amphoteric surfactants are further classified into amphoteric acetates, betaines, and sultains. The use of amphoteric surfactants results in better performance in applications involving hard water media and high temperature environments. Amphoteric surfactants are used in diverse application areas such as personal care and household detergency, emulsification, and foaming. Rising demand in the personal care and home care industries is expected to drive the global surfactants market in the next few years. 

The major classes of amphoteric surfactants are betaines and propionates. These are prominently used in the personal care market. These two classes of amphoteric surfactants can be sub-segmented into cocamidopropyl betaine, dimer amido propyl betaine, cetyl betaine, lauric myristic amido betaine, lauramphopropionate, and coco betaines. Amphoteric surfactants have excellent properties such as good detergency, hard water compatibility, foaming properties, mild behavior, conditioning properties, and biodegradability. They cause less irritation to human skin and eyes, and are applicable in a wide pH range. Moreover, amphoteric surfactants are compatible with nonionic, anionic, and cationic surfactants and act as viscosity builders for anionic surfactant solutions. Due to all these properties, mild amphoteric surfactants are widely used as secondary surfactants in products such as shower gels, shampoos, liquid soaps, and foam baths. Furthermore, they are employed in liquid detergent products such as all-purpose cleaners, dishwashing liquids, and car cleaners.

Asia Pacific is the largest market for amphoteric surfactants due to significant demand from India, China, Japan, and South Korea. Moreover, Asia Pacific is anticipated to be the fastest growing market for amphoteric surfactants, considering the rising demand in countries in Southeast Asia including Thailand, Malaysia, Indonesia, and Vietnam. North America and Europe are the second and third largest markets for amphoteric surfactants. These are likely to record dismal growth rates due to slow recovery from the economic slowdown. On the contrary, countries in the Rest of the World (RoW) such as Brazil, Mexico, Egypt, South Africa, and Nigeria are witnessing strong signs of growth. Therefore, the region is expected to become the second fastest growing market for amphoteric surfactants across the globe.

Major factors driving the global amphoteric surfactants market include steep rise in demand for skin-friendly surfactants in the personal care and home care industries. Amphoteric surfactants are skin-friendly chemical compounds; therefore, they are likely to replace conventional surfactants that may harm the skin. Applications of amphoteric surfactants are anticipated to rise significantly considering the ongoing research and development activities undertaken by key players in the industry. Development of a new and cost effective range of amphoteric surfactants and growing awareness regarding the use of sulfur-free personal care products are also anticipated to lead to a tremendous growth potential in the global market for less costly and more skin friendly surfactants.

Major manufacturers of amphoteric surfactants include Clariant Corporation, Akzo Nobel N.V., Huntsman Corporation, BASF SE, Lubrizol Corporation, Evonik Industries AG, Stepan Company, and Lonza Spa.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Amphoteric Surfactant Market