Advancements in Digital Printing Technology Likely to Influence Self-Adhesive Vinyl Films? Market Growth
When it comes to the printing sector, innovations and advancements have come at a modest pace over the past few decades. However, the tectonic shift from traditional printing including screen printing and offset printing toward digital printing was one of the most astounding changes within the sector, which in turn, transformed the graphical art space. The advent of digital printing technology paved the way for niche printing segments due to which, self-adhesive vinyl films came under the spotlight. The digital printing sector is experiencing a considerable amount of growth worldwide and with it, the demand for self-adhesive vinyl films is also moving in the upward trajectory.
Self-adhesive vinyl films have emerged as one of the most cost-effective advertising tools in recent times. Self-adhesive vinyl films are increasingly being used for short-term promotional campaigns, window decoration, vehicle advertising, graphics & signage, glass stickers, and point of sales advertising, among others. The uptake of customized self-adhesive vinyl films is expected to augment the self-adhesive vinyl films market in Indonesia during the forecast period. Companies in the current self-adhesive vinyl films market in Indonesia landscape are likely to focus on improving the quality of their products and work on their pricing strategies to gain an edge over their competitors. With more number of companies in the self-adhesive vinyl films market in Indonesia inclining toward expanding their product portfolio and innovations, the market is expected to reach ~US$ 211 Mn by the end of 2027.
Evolving Advertising Trends Open Up New Avenues and Opportunities
The advertising industry has evolved at a rapid pace during the past decade. The slow and gradual transformation of the advertising sector offered companies tremendous scope to create captivating outdoor and indoor marketing campaigns. Due to the fast-paced urbanization of cities across the world particularly in the Asia Pacific region, infrastructure development projects have gained considerable momentum. The rise in the number of shopping malls and other commercial spaces has compelled manufacturers operating in the self-adhesive vinyl films market in Indonesia to improve the flexibility of their printed materials that adapt to various architectural elements.
Over the past decade, the car wrapping technique has emerged as one of the most effective techniques to conceal scratches– a trend that has triggered the customization wave in vehicles worldwide. In addition, the growth of the digital printing sector has augmented the demand for self-adhesive vinyl films and also opened up the possibilities for limitless innovations in the graphic space. Significant developments in the sign making tools over the past few years have had a direct impact on the demand for self-adhesive vinyl films in recent times– a trend that will continue over the entirety of the forecast period. Within the Indonesia self-adhesive vinyl films market, applications in the automotive sector and development of tapes & labels will remain higher than other applications such as industrial, architectural, etc.
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While applications of self-adhesive vinyl films continue to expand at a steady pace, companies involved in the self-adhesive vinyl films market in Indonesia are inclined toward developing eco-friendly self-adhesive vinyl films.
Market Players Focus on Product Launches and Expansion of Product Portfolio
The self-adhesive vinyl films market in Indonesia is largely dominated by tier 1 and tier 3 companies that account for ~ 70-80 percent of the total market share. While product pricing and improving the quality of their products continues to remain some of the key areas of focus for most market players, on the flipside, several companies are increasingly inclining toward expanding their product portfolio and launching new products to strengthen their foothold in the current market landscape.
The soaring demand for outdoor and indoor signage presents abundant opportunities for market players involved in the current market for self-adhesive vinyl films in Indonesia. Innovations and the launch of new products are expected to gain momentum periodically during the forecast period. Recently, in May 2019, HP expanded its product portfolio by launching the HP Adhesive Vinyl for print and cut applications. Companies are expected to improve the durability of their products and launch self-adhesive vinyl films that are easy to install.
Analysts’ Viewpoint
The self-adhesive vinyl films market in Indonesia is expected to grow at a healthy CAGR of ~6%, in terms of value, during the forecast period. The market growth can be attributed to a host of factors, including growing popularity of digital printing, automotive warping, and innovations in advertisement strategies. Companies involved in the current self-adhesive vinyl films market in Indonesia should focus on improving the quality of their products and expanding their product portfolio. With indoor and outdoor digital signage set to gain worldwide popularity, companies should tap into opportunities within the industrial sector.
Self-adhesive Vinyl Films Market in Indonesia – Scope of the Report
A new study on the self-adhesive vinyl films market in Indonesia published by Transparency Market Research (TMR) presents a wealth of information on key market dynamics, including drivers, trends, and challenges as well as structure of the self-adhesive vinyl films market in the country. TMR’s study offers valuable information on the self-adhesive vinyl films market in Indonesia to illustrate how growth would discern during the forecast period of 2019–2027.
Key indicators of market growth, which include market value chain analysis as well as supply chain analysis and compounded annual growth rate (CAGR), are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the self-adhesive vinyl films market in Indonesia during the forecast period.
An extensive analysis of leading market players’ business strategies is also featured in TMR’s study on the self-adhesive vinyl films market in Indonesia. This can help readers understand principal factors responsible for growth of the self-adhesive vinyl films market in Indonesia. In this study, readers can also find specific data on avenues for qualitative and quantitative growth of the self-adhesive vinyl films market in Indonesia, which would guide market players in making apt decisions in the near future.
Key Questions Answered in TMR’s Study on Self-Adhesive Vinyl Films Market in Indonesia
- What would be the Y-o-Y growth rate of the self-adhesive vinyl films market in Indonesia between 2019 and 2027?
- What is the influence of changing trends in technologies on the self-adhesive vinyl films market in Indonesia?
- Would printable continue to remain the most profitable segment for manufacturers of self-adhesive vinyl films in Indonesia in the near future?
- Which factors would impede growth of the self-adhesive vinyl films market in Indonesia during the forecast period?
- Which are leading companies operating in the self-adhesive vinyl films market in Indonesia?
Research Methodology
A unique research methodology has been utilized by TMR to conduct comprehensive research on the self-adhesive vinyl films market in Indonesia and arrive at conclusions on future growth prospects for the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the conclusions drawn.
Secondary resources referred to by analysts during production of the report on the self-adhesive vinyl films market in Indonesia include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and market white papers. Analysts also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the self-adhesive vinyl films market in Indonesia as a primary resource.
These primary and secondary resources provided exclusive information during interviews, which served as a validation from leading players operating in the self-adhesive vinyl films market in Indonesia. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the self-adhesive vinyl films market in Indonesia with accuracy. The study also uses a top-down approach to assess numbers for each segment and bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on future prospects of the self-adhesive vinyl films market in Indonesia more reliable and accurate.