Renewable Paper Cups Provide Convenience in a Sustainable Way

There is strong demand for eco-friendly solutions in the food service packaging landscape. Consumers demand convenience, but in a sustainable way. The global sales of food service packaging is estimated to reach ~US$ 31 billion by the year 2027. This is why manufacturers in the biodegradable cups landscape are innovating on compostable and recyclable packaging solutions.

Market players are introducing renewable paperboard designs for paper cups that can be efficiently recycled. This novel material used for cups is suitable for hot and cold beverages, as well as for ice cream packaging. This paperboard is manufactured without a plastic coating layer. Thus, full fiber recovery helps reduce the environmental footprint by almost half as compared to conventional plastic cups.

The introduction of recyclable paper cups helps comply with strict environmental regulations, as governments in many countries are introducing bans on plastic usage. For instance, in May 2019, Stora Enso - a paper and pulp company, announced the launch of Cupforma Natura Solo™ - a high-quality renewable paperboard for paper cups.

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Manufacturers Incorporate Water-soluble Coatings in Biodegradable Cups

The growth of the food service and packaging industry is triggering growth for the biodegradable cups market, which currently has a global production volume of ~149 billion units (2018). Manufacturers generally use plastic barriers against moisture, oil, grease, and heat in cups. Since this practice is not environmentally-friendly, market players are introducing water-based compostable coatings in biodegradable cups.

Biodegradable cups made from water-soluble coating help in easy disposal and can be effectively recycled. This environmental food grade barrier coating solves the issue against water, grease, and heat, for stakeholders in the food and beverage industry. To increase application in the food and beverage industry, manufacturers are improving biodegradable cups with value-added features such as heat resistance for oven applications, heat sealing, and water-based elements that pose no risk for human health. As such, manufacturers in the biodegradable cups landscape are innovating on new paper composites that do not require a barrier in cups, allowing them to biodegrade and be recycled easily.

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Ground-level Initiatives Help Overcome Limitations of Recycling Infrastructure

The biodegradable cups market is highly fragmented, which is creating opportunities for emerging manufacturers to enter the market. However, established and emerging market players need to tackle the limitations of the existing recycling infrastructure. Although plastic and fiber materials in biodegradable cups can be recycled when separated, these materials cannot be easily recycled, since there are only few strong incentives for recyclers to recover the materials.

As such, market players are rolling out the scout’s honor system to efficiently collect reusable cups for further treatment. For example, in March 2019, Starbucks - an American coffee company, announced the exploration of next-generation recycling and composting technologies, and is working closely with municipalities to increase the acceptance of biodegradable cups.

Another innovation in the biodegradable cups landscape is the development of high-tech cups with RFID (Radio Frequency Identification) lids to manage the inventory of reusable cups and improve traceability in complicated venues such as stadiums.

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Analysts’ Viewpoint

The biodegradable cups market is expected to experience 1.5x market value expansion during the forecast period. Currently, the market is favorable for expansion in North America and Europe. As such, there is high potential for incremental opportunity in Asia Pacific during the coming years. Manufacturers are developing biodegradable cups without barriers, which serves as a quick solution for easy recycling and ensures flexibility for stakeholders in the value chain. However, market players are challenged with the limitations of the recycling infrastructure. As such, they are introducing subscription/scout’s honor systems at food outlets and coffee houses to manage the inventory of single-use recyclable cups. Market players should focus on offering innovative packaging solutions for stakeholders in the foodservice packaging landscape. Also targeting educational institutes can increase awareness about the environmental benefits of biodegradable cups. 

Biodegradable Cups Market - Scope of the Report

Transparency Market Research (TMR) recently published a market study on the global market for biodegradable cups. The study provides detailed assessment on the key market dynamics, including the drivers, trends, opportunities, restraints, and detailed information about the biodegradable cups market structure. The market study presents exclusive information about how the biodegradable cups market will grow during the forecast period of 2019-2027.

Key indicators of market growth, which include Year-on-Year (Y-o-Y) growth of the market, value chain, supply chain analysis, and Compounded Annual Growth Rate (CAGR) are explained in TMR’s study in a comprehensive manner. This information can help readers understand the quantitative growth prospects of the biodegradable cups market during the forecast period.

The study is relevant for stakeholders in the biodegradable cups market, including biodegradable cup manufacturers, suppliers, distributors, and investors, and can help them in developing appropriate strategies to grow in the market. Stakeholders in the biodegradable cups market, investors, industry experts, researchers, and journalists, as well as business researchers, can leverage the information and data presented in TMR’s study.

The study also includes statistics and facts related to the macro as well as microeconomic factors that are impacting developments in the market. It also offers actionable insights based on the future trends in the biodegradable cups market. Furthermore, small businesses and new entrants in the biodegradable cups market too can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Questions Answered in TMR’s Biodegradable Cups Market Report

  • Which regions will continue to remain the most profitable regional markets for biodegradable cups market players?
  • Which factors will induce a change in the demand for biodegradable cups during the assessment period?
  • How will changing trends impact the biodegradable cups market?
  • How can market players capture the low-hanging opportunities in the biodegradable cups market in developed regions?
  • Which companies are leading the biodegradable cups market?
  • What are the winning strategies of stakeholders in the biodegradable cups market to upscale their position in this landscape?

Biodegradable Cups Market: Research Methodology

In TMR’s study, a unique methodology is utilized to conduct extensive research on the growth of the biodegradable cups market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the biodegradable cups market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary resources and secondary resources acts as a validation from companies in the biodegradable cups market, and makes TMR’s projection on the growth prospects of the biodegradable cups market more accurate and reliable.

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