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Ambient food packaging refers to packing a food product in pasteurised and sterilized packs to increase its shelf life. Ambient food packing has become a trend in the food packaging industry and ambient food products are preferred by majority of the consumers over others. Increasing demand for having more empty space in chill cabinets calls for the adoption of the food packaging methods that can offer a better shelf life to the product even without a refrigerator. Demand for sustainable packaging material has become a new trend in the ambient food packaging industry.

Ambient food packaging bestows extended shelf life to the food product as compared to the usual packaging methods and, thus, enables storing the product at room temperature. Additionally, it also makes use of high barrier sheets, which assure that certain important aspects related to food storage, such as safety of food stored inside, consumer convenience, and attractive design, are taken care of. All these supporting factors have led to the increased demand for ambient food packaging among food manufacturers globally. 

The ambient food packaging market can be classified on the basis of types of containers used, on the basis of food, and by packaging material. On the basis of containers used, the ambient food packaging is segmented into tray, pots, lids, cups, and bowls. On the basis of food, the ambient food packaging market is segmented into ready meals, baby foods, soups and sauces, seafood, fruits and vegetables, coffee, and pet food.

On the supply side, major players in the market have started offering services, such as blow moulding, injection moulding, and thermoforming, which has been leading to the additional demand for the packaging type.

However, high level of processing required in case of ambient food packaging ultimately adds to the overall cost of packaging product, which poses as a potential threat for growth of the global ambient food packaging market.

Main market for ambient food packaging lies in Asia Pacific, as demand for packaged food is increasing along with the growing population and rising disposable income levels of consumers in the region. The Asia Pacific market is anticipated to be followed by North America and Western Europe, as these markets account for the largest share of canned foods consumption across the globe. The Western Europe market is expected to be followed by South America, Eastern Europe, and Middle East & Africa markets. However, the global ambient food packaging market is still expected to be dominated by the emerging economies.

Major players in ambient packaging market include FFP Packaging Solutions Ltd. (U.K), RPC Group (U.K), Amcor Limited (Australia), SIG Combiblog Obeikan (Switzerland), Tetra Pak (India) , Rexam (U.K), Bemis (U.S.), Mondi (South Africa), Ampac (U.S), Dupont (U.S.), Excelsior Technologies (India), KM Packaging (UK), and Marsden (US). These companies are continuously focused on inventing new packaging materials that can help prevent contamination of food products and extend their shelf life. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Ambient Food Packaging Market

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