Amaranth seed oil extracted from seeds of two species known as A. cruentus and A. hypochondriacus. Amaranth seed oil is light colored, clear liquid with agreeable aroma and taste and an excellent source of fatty acids. Amaranth seed oil is a rich source of squalene which helps in improving biological functions of a body such as storing energy, signaling, and acting as structural components of cell membranes. Amaranth seed oil have application in food industry, cosmetic industry, and pharmaceutical industry etc, thus increasing market demand from various industrial applications. Central America is considered to be birthplace of the amaranth. Amaranth seed oil is used as an antidepressant, anti-inflammatory, anti-fungal, analgesic and anti-bacterial in cosmetics as well as in medical industry. Amaranth seed oil has multiple health benefits such as it helps in bone development, improve digestive health, improves vision, helps in hair health etc.
Market Segmentation: Amaranth Seed Oil
The amaranth seed oil market is segmented on the basis of its application in various industries such as food industry, cosmetic industry, pharmaceutical industry etc. As a rich source of protein, vitamins amaranth oil it is used in food supplement in foodstuffs. Amaranth seed oil is also used as animal feed additive and for high nutrition for farm animals. In cosmetics industry, amaranth seed oil as a source of antioxidant is used as lotion or topical for its anti-aging, reducing fine lines and wrinkles etc. properties. In pharmaceutical industry, amaranth seed oil is use in formulation of pharmaceutical compositions beneficial for cell rejuvenation, improve immune system etc. Thus the growth of the application segments and increasing demand for natural oils is factor driving growth of the amaranth seed oil market globally.
The amaranth seed oil market is segmented on the basis of extraction type as supercritical fluid extraction, cold pressed extraction, organic solvent extraction etc. In supercritical fluid extraction, amaranth seed oil is extracted using supercritical carbon dioxide instead of organic solvent. In cold pressed extraction, amaranth seed oil is extracted by crushing amaranth seeds and forcing out the oil. In organic solvent extraction, amaranth seed oil is extracted using organic solvents such as toluene, benzene, xylene etc. Supercritical fluid extraction and cold pressed extraction are the majorly used extraction methods in globally to obtain pure amaranth seed oil which is demanded in the market.
Global Amaranth Seed Oil Market: Regional Outlook
Depending on geographic regions global amaranth seed oil market is segmented into five key regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. Central America is the birthplace of amaranth seed. Amaranth seed is traced in countries such as Mexico, Africa, India, Russia, South America, China, North America etc. As a result of increasing demand for amaranth seed oil in cosmetic and pharmaceutical markets, Europe is the considered as a major consumer market for amaranth seed oil in near future. North America market is expected to grow with highest CAGR over the forecast period in global amaranth seed oil market due to its application in dietary supplements.
Global Amaranth Seed Oil Market: Drivers and Trends
Application of amaranth seed oil in industries such as food industry, cosmetic industry, pharmaceutical industry etc. is driving the growth of amaranth seed oil market globally. Use of organic products in cosmetic industry is increasing its demand, in turn growing demand for organic amaranth seed oil- based products in global market. Increasing demand for natural cosmetics as well as natural pharmaceutical products is a major factor expected to drive market growth over the forecast period. Amaranth seed oil has multiple health benefits such as it helps in bone development, improves digestive health, improves cardiovascular health, improves vision etc. which is driving market demand. Amaranth seed oil also helps in weight loss when used in diet which makes it popular in health conscious consumers’ in turn fueling market demand. Antidepressant, anti-inflammatory, anti-fungal, analgesic and anti-bacterial properties of amaranth seed oil in cosmetics and pharmaceuticals are the major factors drivers for growing demand of amaranth seed oil in global market.
Global Amaranth Seed Oil: Key Players
The global amaranth seed oil market is fragmented with various key players. Some of the key players identified across the value chain of the global amaranth seed oil market include AMR Amaranth a.s., Erbology, Proderna Biotech Pvt. Ltd., FLAVEX Naturextrakte GmbH, BCG Baden-Baden Cosmetics Group GmbH etc. Considering at the increasing demand from global markets various new entries are expected in the amaranth seed oil market at regional as well as global level.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.