Global Amaranth Market: Overview

Amaranth is a cosmopolitan genus of short lived or annual perennial plants. It grows five to six feet’s in maroon or crimson colour. Some amaranth species are cultivated as pseudo cereals, leaf vegetables, and ornamental plants. Amaranth comprises various elements such as tocopherols, linoleic acid, stearic acid and oleic acid. It also contains protein rich acids and high quality squalene. It is used in pharmaceuticals, food supplements, cosmetics and fragrance industries. The global amaranth market is increasing due to its various applications in health care products. Amaranth oil helps in reducing weight and also contains vitamin k, which helps in reducing cholesterol and prevent heart related disease. Amaranth oil is also the important part of advance cancer therapies.   

Global Amaranth Market: Drivers and Restraints

Global amaranth market is growing due to increasing food processing industry and growing trend of using natural ingredients in cosmetics. Moreover, the various health benefits of amaranth such as protein content, antioxidant activities, bone development, digestive health, vision health and weight loose, etc. are fuelling the adoption of amaranth in health and personal care products. Furthermore, the strong command of supply chain, which is making the product easily available everywhere, is also driving the growth of global amaranth market. The ease of availability of the product is also driving the growth of global amaranth market.

Although, the global amaranth market is growing but due to higher cost of production only few companies are operating in this market, which is limiting the growth of global amaranth market. Also, the uncertain climatic conditions are also restricting the global amaranth market growth. Furthermore, food colorants policies in regions such as Europe and North America are restraining the growth of global amaranth market.  Since, consumers are now more health conscious and avoid buying food products that are artificially coloured may risk the products natural purity, which acts as a major challenge to adoption of amaranth especially in food colorants.

Global Amaranth Market:  Segmentation

On the basis of end use, the global amaranth market segmented into-

  • Food and beverage
  • Pharmaceuticals
  • Personal care and cosmetic

On the basis of product form, the global amaranth market is segmented into-

  • Amaranth seeds
  • Amaranth oil
  • Amaranth leafs
  • Amaranth flour

On the basis of sales channels, the global amaranth market is segmented into-

  • Hyper market / super market
  • Retail stores
  • Online stores
  • Speciality stores
  • Others

Global Amaranth Market:  Region wise Outlook

The global amaranth market is divided into seven regions, namely Latin America, North America, Asia Pacific excluding Japan (APEJ), Western Europe, Japan, Eastern Europe and Middle East and Africa (MEA). India, Korea, china, France, Germany, USA, Italy and Canada are the major producing countries of amaranth. Furthermore, Asia Pacific and Latin America are among the emerging clusters of the globe, which are anticipated to witness an above average CAGR over the forecast period. However, the global amaranth market is expected to witness a steady growth by the end of 2026.

Global Amaranth Market:  Key Players

  • Proderna Biotech Pvt. Ltd.
  • AMR Amaranth A.S.
  • Nans Products Pvt Ltd.
  • Flaveko Trade Spol. S.R.O
  • Nu-World Foods
  • Amaranth Bio Company
  • Amaranth Nord
  • RusOliva Pvt. Ltd.
  • Dk Mass S.R.O
  • Spol S.R.O
  • Health Valley
  • Amaranth Resources
  • Arrowhead Mills
  • Nu-world Amaranth

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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