Global Amaranth Market: Overview

Amaranth is a cosmopolitan genus of short lived or annual perennial plants. It grows five to six feet’s in maroon or crimson colour. Some amaranth species are cultivated as pseudo cereals, leaf vegetables, and ornamental plants. Amaranth comprises various elements such as tocopherols, linoleic acid, stearic acid and oleic acid. It also contains protein rich acids and high quality squalene. It is used in pharmaceuticals, food supplements, cosmetics and fragrance industries. The global amaranth market is increasing due to its various applications in health care products. Amaranth oil helps in reducing weight and also contains vitamin k, which helps in reducing cholesterol and prevent heart related disease. Amaranth oil is also the important part of advance cancer therapies.   

Global Amaranth Market: Drivers and Restraints

Global amaranth market is growing due to increasing food processing industry and growing trend of using natural ingredients in cosmetics. Moreover, the various health benefits of amaranth such as protein content, antioxidant activities, bone development, digestive health, vision health and weight loose, etc. are fuelling the adoption of amaranth in health and personal care products. Furthermore, the strong command of supply chain, which is making the product easily available everywhere, is also driving the growth of global amaranth market. The ease of availability of the product is also driving the growth of global amaranth market.

Although, the global amaranth market is growing but due to higher cost of production only few companies are operating in this market, which is limiting the growth of global amaranth market. Also, the uncertain climatic conditions are also restricting the global amaranth market growth. Furthermore, food colorants policies in regions such as Europe and North America are restraining the growth of global amaranth market.  Since, consumers are now more health conscious and avoid buying food products that are artificially coloured may risk the products natural purity, which acts as a major challenge to adoption of amaranth especially in food colorants.

Global Amaranth Market:  Segmentation

On the basis of end use, the global amaranth market segmented into-

  • Food and beverage
  • Pharmaceuticals
  • Personal care and cosmetic

On the basis of product form, the global amaranth market is segmented into-

  • Amaranth seeds
  • Amaranth oil
  • Amaranth leafs
  • Amaranth flour

On the basis of sales channels, the global amaranth market is segmented into-

  • Hyper market / super market
  • Retail stores
  • Online stores
  • Speciality stores
  • Others

Global Amaranth Market:  Region wise Outlook

The global amaranth market is divided into seven regions, namely Latin America, North America, Asia Pacific excluding Japan (APEJ), Western Europe, Japan, Eastern Europe and Middle East and Africa (MEA). India, Korea, china, France, Germany, USA, Italy and Canada are the major producing countries of amaranth. Furthermore, Asia Pacific and Latin America are among the emerging clusters of the globe, which are anticipated to witness an above average CAGR over the forecast period. However, the global amaranth market is expected to witness a steady growth by the end of 2026.

Global Amaranth Market:  Key Players

  • Proderna Biotech Pvt. Ltd.
  • AMR Amaranth A.S.
  • Nans Products Pvt Ltd.
  • Flaveko Trade Spol. S.R.O
  • Nu-World Foods
  • Amaranth Bio Company
  • Amaranth Nord
  • RusOliva Pvt. Ltd.
  • Dk Mass S.R.O
  • Spol S.R.O
  • Health Valley
  • Amaranth Resources
  • Arrowhead Mills
  • Nu-world Amaranth

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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  • Market size
  • Current trends/opportunities/challenges
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  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Market segmentation up to the second or third level
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  • Reporting and evaluation of recent industry developments
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