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Amaranth flour is a protein-rich and gluten-free flour that is widely used as an ingredient in various food products globally. Amaranth flour is primarily produced by grinding the seeds of the amaranth plant into fine powder. Amaranth flour consists of rich content of the amino acids such as methionine and lysine. Amaranth flour is a superior alternative for individuals which are sensitive to gluten-based food products which is enriches the nutritional content of the gluten-free recipes. Amaranth flour is very high in protein content as compared with other flours. Amaranth flour is usually combined with other food ingredients as an alternative for other flours and is primarily used in most of the gluten-free products imparting a rich nutty flavor to the products. Amaranth flour is rich in fiber, potassium, calcium, vitamin A & C, and phosphorus. The most widely used species for amaranth flour are Amaranthus caudatus and Amaranthus cruentus, which are mostly cultivated and used in North America, Central America, Mexico and some parts of India.

Global Amaranth flour: Market Segmentation

The global amaranth flour market is segmented on the basis of raw materials, application, distribution channel, and region. The global amaranth flour market is segmented on the basis of raw material which includes Amaranthus caudatus and Amaranthus cruentus. The global amaranth flour market is segmented on the basis of application in which amaranth flour is used in bakery products such as crackers, pancakes, cookies, breads, bread rolls and cakes. Amaranth flour is also used in pastas, cereals and biscuits. The global amaranth flour market is segmented on the basis of distribution channel such as online stores, retail stores, and super/hyper market. Hence, the global amaranth flour market is expected to significantly increase the revenue contribution over the forecast period.

Global Amaranth flour Market: Regional Outlook

Geographically, the global amaranth flour industry can be divided by major regions which include North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Globally, among all regions, North America has developed as the dominant region in global amaranth flour market followed by Latin America. Increasing demand for amaranth flour as a substitute to gluten-based food products, has strengthened the growth of global amaranth flour market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.

Global Amaranth flour Market: Growth Drivers

Growing levels of gluten intolerance is one of the major driving factor of the global amaranth flour market. Rising consumer awareness regarding usage of gluten-free products in day-to-day life helps in maintaining the cholesterol level in the body, which is one of the major driving factor for global amaranth flour market. Manufacturers are offering innovative gluten-free products to the consumers in order to remain in the competition in the market. Many amaranth flour producers are providing healthier product offerings based on the increasing demand for amaranth flour as a better substitute in a variety of food products. Hence, the global amaranth flour market is expected to observe robust growth over the forecast period.

Global Amaranth flour Market: Key Players

Some of the key players identified across the value chain of the global amaranth flour market include Ardent Mills Corporate, The Fine Food Company, Firebird Mills Products, The Hain Celestial Group, Inc., Anita's Organic Grain & Flour Mill Ltd, Bay State Milling Company, Left Coast Naturals, Mirfak Pty Ltd and Arva Flour Mill. The companies are expected to expand their business by enhancing their product portfolio in global amaranth flour market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global amaranth flour market till 2025. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Amaranth Flour Market