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Published Date: 2015-06-05Number of Pages: 75

Alternative Sweetener Market (Types - High Fructose Syrup (HFS), High Intensity Sweetener (HIS), Low Intensity Sweetener (LIS); Applications - Food, Beverage, Pharmaceuticals, and Personal Care) - Global Industry Analysis, Size, Share, Growth and Forecast 2015 - 2021

Global Alternative Sweetener Market: Snapshot

The global alternative sweetener market is likely to experience a modest but reliable rate of growth over the coming years. One of the key drivers in favor of the global alternative sweetener market currently is the increasing demand for healthier low-calorie foods, especially in urban areas of core market regions. Manufacturers in the market are trying to develop and launch multiple types of sugar substitutes, primarily propelled by the rising health consciousness among consumers. The global alternative sweetener market is further driven by the rising sugar prices.

Recent studies have shown that there is little to no link between cancer and the consumption of low-calorie sweeteners. On the other hand, natural alternative sweeteners are valuable for those trying to managing their calorie count by either cutting down on carbohydrates or are looking to improve their overall health. The currently growing health consciousness among consumers is caused by the growing rates of obesity and diabetes, along with a number of other chronic health issues.

The global alternative sweetener market is expanding at a CAGR of 4.2% from 2015 to 2021. It was evaluated at US$11.5 bn in 2014 and is expected to reach US$15.4 bn by the end of 2021.

North America Likely to Continue Leading Demand for Alternative Sweeteners

The global alternative sweetener market’s regional segmentation includes the key regions of North America, Europe, Asia Pacific, and rest of the world. Among these, North America had taken up the leading share in the global alternative sweetener market for 2014, a factor attributed to the growing obesity epidemic, increasing risks associated with cardiovascular diseases, and the growing number of patients suffering from diabetes. Food and beverage makers in North America are concentrating hard on the development and commercialization of low calorie and sugar free products to meet the consumers need in North America.

Furthermore, the growing count of obese consumers is resulting in a steady decline in the overall consumption of soft drinks in North America as well as Europe, thereby creating a fall in demand for high intensity sweeteners. Consequently, the demand for sweeteners has experienced a significant paradigm shift in terms in consumer choices in two regions that are currently considered the core market regions by top players in this market. At the same time, Asia Pacific, which held the second leading share in the global alternative sweetener market for 2014, is likely to show a growth in demand, marked by growing consumer awareness.

Consumer Preference for Alternative HIS on the Rise

In terms of product type, the global alternative sweetener market is divided into low intensity sweetener (LIS), high intensity sweetener (HIS), and high fructose syrup (HFS). High intensity sweetener has so far been highly popular consumers, followed by high fructose syrup. Both segments are expected to continue showing strong growth, while low intensity sweeteners and polyols are expected to gradually replace the other two segments in the long run, especially from the perspective of the food and beverages industry.

Based on applications, the global alternative sweeteners market can be classified into beverages such as diet-carbonated soft drinks, ready-to-drink tea and coffee, juices; and food products such as confectionaries, tabletop sweeteners, chewing gum, chocolate, bakery products, and dairy products. In addition, alternative sweeteners are used in personal care products such as toothpaste, mouthwash, and glycerin as well as in pharmaceutical products.

Key players in the alternative sweetener market include Tate & Lyle Plc, Cargill, Incorporated, Ajinomoto Co., Inc., Archer-Daniels-Midland Company, Ingredion Incorporated, Roquette Frères S.A., and The NutraSweet Company.

The global alternative sweetener market is expected to witness steady growth during the forecast period. Increasing demand for healthier low-calorie food products is one of the major factors boosting the demand for alternative sweeteners globally. Manufacturers aim to launch other sugar substitutes due to rising health consciousness among consumers. In addition, rising prices of sugar helps to boost the growth of the alternative sweetener market gradually.

A recent study reveals that low-calorie sweeteners do not increase the risk of cancer. Natural alternative sweeteners are useful in managing calorie count, cutting down on carbohydrates, and improving overall health. Growing obesity rate, increasing diabetic population, and other health problems are fueling the demand for low-calorie sugar-free products.

Furthermore, overconsumption of diet sodas and colas that contain sucralose, aspartame, or saccharin may cause health problems such as diabetes, obesity, and heart diseases. People consuming diet sodas may suffer from the risk of metabolic syndrome and cardiovascular disease. Artificial sweeteners are increasingly preferred over table sugar among health-conscious consumers, as they virtually contain no calories. 

In terms of product type, the market is segmented into high fructose syrup (HFS), high intensity sweetener (HIS), and low intensity sweetener (LIS). In terms of applications, alternative sweeteners are broadly divided into beverages such as diet-carbonated soft drinks, ready-to-drink tea and coffee, juices; and food products such as confectionaries, tabletop sweeteners, chewing gum, chocolate, bakery products, and dairy products. In addition, alternative sweeteners are used in personal care products such as toothpaste, mouthwash, and glycerin as well as in pharmaceutical products. High intensity sweetener is the most popular form of sweetener among consumers, followed by high fructose syrup. Low intensity sweeteners and polyols are gradually replacing high intensity sweeteners and high fructose syrup in the global food and beverage segment.

The report also includes drivers, restraints and opportunities (DROs) of the alternative sweetener market. The study highlights current market trends and provides the forecast from 2015 to 2021. We have also covered the current market scenario for alternative sweeteners and highlighted its future trends that are likely to affect the demand for alternative sweeteners.

By geography, the market has been segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). The present market size and forecast until 2021 are covered in the report. North America held the largest market share of the alternative sweetener market in 2014. Market growth of this region is due to increasing problem of obesity and other health issues such as cardiovascular diseases and diabetes. Therefore, food and beverage manufacturers are focusing on producing low calorie, sugar free products to meet the consumers need in North America. Apart from this, rising obesity rate causes the declining of soft drinks consumption in North America and Europe and that implies the fall in usage of high intensity sweetener in these regions. Owing to this, the demand for artificial sweetener is decreasing in these regions and a significant shift in preferences and behavior from carbonated soft drinks was seen in Europe and North America. Asia Pacific held the second largest share in 2014 followed by Europe and RoW of the global alternative sweetener market.

The report also analyzes different factors influencing and inhibiting the growth of the alternative sweetener market. The market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help alternative sweetener manufacturers, suppliers, and distributors understand the present and future trends in this market and formulate their business strategies accordingly.

Key players in the alternative sweetener market include Tate & Lyle Plc, Cargill, Incorporated, Ajinomoto Co., Inc., Archer-Daniels-Midland Company, Ingredion Incorporated, Roquette Frères S.A., and The NutraSweet Company.

The scope of the study presents a comprehensive evaluation of the stakeholder strategies and winning imperatives for them by segmenting the alternative sweetener market as below:

Global alternative sweetener market has been segmented as follows:

  • Global alternative sweetener market, by product type

    • High Fructose Syrup (HFS)
    • High Intensity Sweetener (HIS) 
    • Low Intensity Sweetener (LIS)
  • Global alternative sweetener market, by application

    • Food
    • Beverages
    • Others (including pharmaceuticals and personal care etc) 

 In addition, the report provides cross-sectional analysis of all the above segments with respect to the following geographies:

  • Global alternative sweetener, by geography

    • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe

    • Germany
    • U.K.
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific

    • China
    • Japan
    • India
    • Australia
    • Rest of Europe
  • Rest of the World (RoW)

    • Latin America
    • Middle East 
    • Other countries in RoW


 
 
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