Increased use of alpha hydroxy acid (AHA) in the skincare industry is boosting its market. Technological advancements have strengthened the alpha-hydroxy acid market. AHA is a carboxylic acid and is replaced with a group of hydroxy on alpha-carbon. It is majorly used in hair and skincare products. The increased consciousness for looks especially among women, with the rise in the standard of living, will drive the market size. Rising pollution and global warming, and unhealthy food habits lead to skin issues. To prevent the signs of early aging, improvement in blood circulation and increased elastin and collagen production are some of driving factors for personal care and cosmetics industry requirements. Dermatologists are increasingly recommending peeling gels and creams with alpha hydroxy acid (AHA), thereby stimulating its demand. Furthermore, alpha hydroxy acid also helps in hair fall control, nourishment, and conditioning.
Currently, consumers prefer cosmetics with natural ingredients over chemicals. The trend serves as a key driving force for the hydroxy acid market. Demand in Asia Pacific region, particularly China and India, are the two driving forces for the global market during the forecast period. However, the increased number of skin sensitivity issues because of higher cosmetic product usage is a major constraint for the expansion of alpha hydroxy acid market. Increased consciousness related to AHA side-effects such as skin irritation, burning, and redness can curb the market share.
Alpha hydroxy acid is a carboxylic acid substituted with a hydroxy group on the alpha carbon. It is widely used in skin and hair care products. There are different methods of producing it; of these, the most common commercial method is to synthesize alpha hydroxy acid from alpha hydroxy nitriles as the starting material and using bacteria as the catalyst. These bacteria belong to the genus Bacillus, Pseudomonas, Escherichia, etc. Alpha hydroxy acid is known to reduce skin wrinkling, repair sun damage, increase skin firmness, soften skin, and even the skin tone. Alpha hydroxy acid exfoliates the layers of skin by reducing inter-corneocyte cohesion and interfering with intercellular ionic bonding. However, exfoliation caused by alpha hydroxy acid at higher concentrations adversely impacts the barrier function of the skin. Increase in transepidermal water loss (TEWL) occurs when the skin barrier function is impaired. This deteriorates the texture of the skin.
The global alpha hydroxy acid market can be segmented into type of product, application, and region. In terms of product, the market can be divided into lactic acid, glycolic acid, citric acid, and others. Lactic acid is alpha hydroxy propionic acid, while glycolic acid is alpha hydroxy acetic acid. These are the most commonly used ones in the personal care industry. Lactic acid penetrates the skin during which the dead and dry skin is whisked. This improves the skin tone and texture, making the skin look younger by reducing wrinkles. Glycolic acid is majorly used to reduce acne, brown spots, and hyperpigmentation. It works on the surface and lowers dermal layer, thereby reducing wrinkles at their source and cleaning the acne in the sebaceous follicle. It acts on the acne pustules by uprooting them and starts healing the skin. Citric acid also improves the skin texture. Among the four product types, glycolic acid accounted for major share in 2016. In terms of application, the skin care segment constituted significant share in 2016. The personal care industry is also witnessing higher focus on organic products. This trend is expected to continue during the forecast period.
Regionally, North America dominates the market in terms of demand for alpha hydroxy acid, due to the high focus on skin health and presence of major personal care product manufacturing companies in the region. North America is followed by Europe, Asia Pacific, Middle East & Africa, and Latin America. Research on active ingredients in the skin care industry in Europe is boosting the demand for alpha hydroxyl acid. The market in Asia Pacific is anticipated to expand at a fast-paced CAGR during the forecast period led by the increase in focus on skin care due to pollution, especially after the smog case in China. Furthermore, growth in aging population in Japan is a driving the demand for alpha hydroxyl acid, which helps reduce wrinkles. Global demand drivers include increasing customer spending on beauty and personal care products.
Major companies operating in the global market for alpha hydroxyl acid include Croda International Plc, Corbion, Henan Jindan Lactic Acid Technology Co.,Ltd, Cargill, Incorporated., The Chemours Company, Zhonglan Industry Co.,Ltd., and CrossChem.
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