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Alkyl Polyglycosides (APG) Market: Introduction

  • Alkyl polyglycoside (APG) is a green surfactant obtained by the dehydration reaction between glucose hemiacetal hydroxyl and fatty alcohol hydroxyl in the presence of acid catalyst. Its raw materials are the vegetable oil and starch, which are natural renewable resources that are available at low cost.
  • APG is a green surfactant with excellent interfacial activity, emulsified ability, foaming performance, and wettability. It helps enhance heavy oil recovery at high-temperature and high-salinity conditions.
  • It is used to enhance the formation of foam in detergents. It is also used in the personal care industry, as it is biodegradable and safe for sensitive skin.

Key Drivers and Restraints of Alkyl Polyglycosides (APG) Market

  • Demand for APG is expected to increase at a significant pace during the forecast period due to increase in consumer awareness regarding health hazards accompanying conventional, inorganic surfactants coupled with growing environment-friendly product usage. Rise in consumer awareness about environmental impact of products is leading to green consciousness.
  • Alkyl polyglycoside surfactants are the primary raw materials used in the production of detergents. Rise in demand for laundry detergents around the globe is expected to drive the APG market during the forecast period.

Alkyl Polyglycosides (APG) Market: Application Segment

  • Based on application, the APG market can be divided personal care, home care products, industrial cleaners, agricultural chemicals, and others
  • The home care products segment dominates the APG market. Population growth, urbanization, changing living standards, and rising per capita income are significantly driving the demand for home care products such as laundry detergents, soaps and fabric conditioners.
  • Automated washing machines are widely prevalent and used for laundry operations in developed regions such as Europe and North America. This is boosting the market in these regions.

COVID-19 Impact on Global Alkyl Polyglycosides (APG) Market

  • On January 30, 2020, the International Health Regulations Emergency Committee of the World Health Organization (WHO) declared the Coronavirus disease (COVID-19) outbreak a public health emergency of international concern. Originating in China, the virus has spread to at least 214 countries and territories around the world.
  • Several governments and private sector businesses are operating at a limited capacity or have ceased operations completely due to recent events surrounding the COVID-19 pandemic
  • An unprecedented surge in demand for hand sanitizers and surfactants, in the wake of the COVID-19 pandemic, is driving the global APG market

Europe to Hold Leading Share of Global Alkyl Polyglycosides (APG) Market

  • In terms of region, the APG market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Europe is expected to hold major share of the global APG market, followed by North America and Asia Pacific, during the forecast period
  • Growth of the personal care & cosmetics industry, particularly in major European countries, coupled with consumer preferences toward using natural home care products is driving the consumption of APG in Europe
  • Germany represents the largest personal care & cosmetics market in Europe, followed by France and the U.K. Drug stores are the largest distribution channels in the beauty & personal care industry in Germany, owing to their convenient location and a wide selection of mass-market beauty brands.

Key Manufacturers Operating in Global Alkyl Polyglycosides (APG) Market

The APG market was consolidated in 2020. Major players have prominent presence in developed and developing countries. Key manufacturers operating in the APG market include:

  • BASF
  • DowDuPont
  • Akzo Nobel
  • Seppic
  • Kao
  • LG Household and Health Care
  • Fenchem
  • Pilot Chemical Company
  • Galaxy Surfactants

Alkyl Polyglycosides (APG) Market: Research Scope

Alkyl Polyglycosides (APG) Market, by Raw Material

  • Fatty Alcohol
  • Sugar
  • Cornstarch
  • Vegetable Oil
  • Others

Alkyl Polyglycosides (APG) Market, by Function

  • Cleansing Agent
  • Emulsifying Agent
  • Wetting Agent
  • Degreasing Agent
  • Solubilizing Agent
  • Hydrotrope
  • Foaming Agent

Alkyl Polyglycosides (APG) Market, by Application

  • Personal Care
  • Home Care Products
  • Industrial Cleaners
  • Agricultural Chemicals
  • Others

Global Alkyl Polyglycosides (APG) Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Alkyl Polyglycosides Apg Market