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Alfalfa Pellets Market: Introduction

Alfalfa is a perennial legume, it is one of the best healthy and versatile livestock feed products across the globe. Alfalfa pellets are prepared from alfalfa meal or ground alfalfa hay. The alfalfa pellets are dried green fodder that is enriched with valuable vitamins (mainly Vitamin A), minerals, and protein. Alfalfa pellets are mainly used as a feed material for poultry, swine, and cattle. Alfalfa is also termed as Medicago sativa or lucern.

Dehydrated and sun-cured are the two types of alfalfa pellets that are widely used to feed to cattle, sheep, or horses, or by feed manufacturers (compounders) for inclusion in compound feeds. In addition, alfalfa pellets are an excellent source of nitrogen (up to 5%), alfalfa pellets also have trace minerals and triacontanol, which is a naturally occurring growth promoter for plants that improve the yield as well growth of several crops. Due to the nutritional value, the alfalfa pellets are facing very higher demand in the feed and farm industry. 

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Rising Demand for Meat and Dairy-based Products Propelling the Growth of Alfalfa Pellets Industry

Alfalfa pellet is one of the best forage for milk and meat producing cattle. Cows proficiently use the high levels of calcium, protein, and premium-quality fiber in alfalfa pellets to produce milk. Alfalfa pellets are fed-free choice all over the year. The alfalfa reduces the feed bills and increases the production of milk. These are the primary factors due to which alfalfa pellets are used in dairy farms.

Livestock-based products not only offer high-value protein but also a key source of a diverse range of essential micronutrients, particularly minerals, for instance, zinc and iron, vitamins (vitamin A). For the majority of consumers across the globe, mainly in developing nations, livestock products persist a preferred food in terms of taste and nutritional value. Excessive intake of animal-based products some countries can, however, lead to excessive intakes of fat. The demand for protein-enriched products is mostly preferred by consumers. Hence, the rising demand for dairy and animal-based products, shrinkage of the animal grazing land, along with the growth of bred cattle and high yield cattle for feed demand is propelling the alfalfa pellets market globally and is anticipated to grow in the forecast years.

Alfalfa Pellets: Segmentation

The alfalfa pellets market is segmented on the basis of application, packaging, and sales channel.

Based on application, the global alfalfa pellets market is segmented as-

  • Agriculture
  • Animal Feed
    • Poultry Feed
    • Swine Feed
    • Meat/Dairy Feed
    • Others

Based on packaging, the global alfalfa pellets market is segmented as-

  • Retail
    • Airtight containers
    • Bags
    • Pouches
  • Bulk

Based on sales channel, the global alfalfa pellets market is segmented as-

  • Direct/B2B
  • Indirect/B2C
    • Store-based Retailing
      • Hypermarket/Supermarket
      • Specialty Stores
      • Discount Stores
      • Modern Grocery Stores
      • Traditional Grocery Stores
      • Other Store-based Retailing
    • Online Retailing

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Alfalfa Pellets: Key Players

Some of the leading players of global alfalfa pellets market include Alfalfa Monegros, S.L., Riverina (Australia) Pty, Los Venteros S.C., Coaba, Grupo Osés, Al Dahra ACX Global, Inc., Border Valley, Anderson Hay & Grain Inc., Knight Ag Sourcing, Bailey Farms, SL Follen Company, Hay USA, Standlee Hay Company, Haykingdom Inc., Cubeit Hay Company, Green Prairie International, M&C Hay, McCracken Hay Company, and Glenvar Hay among others.

Alfalfa Pellets: Opportunities

The manufacturers of alfalfa pellets across the globe are concentrating on the introduction of several innovative and healthy animal-feed options because of the rising awareness about cattle health. This is likely to surge in the present and future scenarios for the key producers of alfalfa pellets.

In addition, the alfalfa pellets market is facing a very high growth prospect and several new players are trying to make their foothold into the market while the international players are focusing on the strengthening their business to make more revenue.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Alfalfa Pellets Market

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