Global Alfalfa Market: Overview

Alfalfa plays a significant role as a type of livestock forage for the animal feed due to its high protein and digestible fibre content. The crop is mainly used for feeding dairy cows, cattle, horses, sheep, and goats. The key countries producing alfalfa include Italy, Canada, France, The U.S.,  and Spain. The United States is the world leader in alfalfa production and export, Japan being the chief importer of US alfalfa hay. Alfalfa hay demand is mainly driven by its high nutrient content as alfalfa is a rich source for protein and energy that helps improve: the lactation, reproduction, maintenance and growth of the livestock.

Global Alfalfa Market: Drivers and Restraints

Increasing high quality hay demand for increasing milk production in dairy cattle is the key driving factor for global alfalfa market. Moreover, owing to benefits of alfalfa including high nutrient content, rich source for protein and energy that helps improve:  the lactation, reproduction, maintenance and growth of the livestock, the global alfalfa market is expected to grow significantly in the near future. However, changing water restrictions government policies and competition with high-value crops are some of the restraining factors for the global alfalfa market. With the accelerating global demand for alfalfa, the prices for alfalfa are high, which have led dairy producers to search for the replacements.

Global Alfalfa Market:  Segmentation

On the basis of application, market is segmented into:-

  • Floral
  • Food
    • Seafood
    • Meat
    • Dairy products
    • Beverages
    • Bakery
  • Wellness
  • Others

On the basis of product type, market is segmented into:-

  • Bales
  • Pellets
  • Cubes

On the basis of product offerings, market is segmented in:-

  • Organic
  • Natural
  • Special Dietary Needs
    • Vegetarian
    • Low fat/low sodium/lowered sugar
    • Allergen free
    • Raw Food

Global Alfalfa Market:  Region wise Outlook

The global alfalfa market is divided into seven regions, namely Eastern Europe, Latin America, Asia Pacific excluding Japan (APEJ), North America, Japan, Western Europe, and Middle East and Africa (MEA).In the global alfalfa market North America holds the major market share, of which, USA has been the highest contributor for the North America  alfalfa market. In the Western Europe, Spain has been the principal exporter for the alfalfa hay entailed by France, and Italy, thus contributing significantly to the Europe alfalfa market. Though, USA produces better quality crops in comparison to Spain. In MEA region, among the different GCC countries, Saudi Arabia is the major importers of alfalfa. Also, Japan is the chief importer of US hay, trailed by China, Korea and others.

Global Alfalfa Market:  Key Players

  • Alfalfa Monegros, S.L. Gansu Daye
  • Border Valley
  •  Accomazzo Company
  • Multi feeds
  • Los Venteros S.C.
  • Grupo Osés
  • SL Follen Company
  • Al Dahra ACX Global, Inc.
  • Anderson Hay & Grain Inc. 
  • Knight Ag Sourcing
  • Hay USA
  • Bailey Farms
  • Haykingdom Inc.
  • Standlee Hay Company
  • Green Prairie International
  • Cubeit Hay Company
  • M&C Hay
  • McCracken Hay Company
  • Riverina (Australia) Pty

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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