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Alfalfa Hay Market: Overview

Alfalfa hay is considered as an important feed for cattle, horses, dairy cows, goats and sheep. Canada, Spain, the U.S., Italy, and France are some of the prime countries accounting for alfalfa hey production. Some of the top companies from these countries are actively partaking in the entire supply chain network from sourcing, logistics applications, shipping to distribution and marketing, at the same time placing vital importance on the quality of alfalfa.

 Alfalfa Hay Market: Drivers and Restraints

The increasing demand for dairy and animal products, shrinking of the land for grazing of animals, and growth in high yielding cattle, bred cattle demand for feed is driving the alfalfa hay market globally. The demand from commercial dairy operators for alfalfa hay is expected to increase due to the increase in investment in huge scale dairy operations during the forecast period. However, the decreasing land acreage due to drastically growing urbanization, competition regarding high crop value crops, and water restrictions are some of the important factors hindering the growth of alfalfa hay market. The exceptional demand seen in the previous years from several regions have resulted in the price upsurge of alfalfa hay. This has caused the dairy producers to consider the replacement, thus lowering the rates for alfalfa hay again this year.  The increasing demand for animal and dairy products across the whole world is likely to increase the demand for alfalfa hay during the forecast period. The alfalfa hay is primarily used for animal rearing and it delivers high feed value. The cost of the alfalfa hay is generally dependent upon the quality of hay produced, the type of harvesting, and the bale size. The high domestic prices of hay in some regions can cause a dampening effect on exports for some markets.  On the basis of product type the alfalfa hay market is segmented into bales, pellets, and cubes. The bale segment is expected to account for maximum share in alfalfa hay market.

Alfalfa Hay Market: Segmentation

On the basis of Applications,

  • Meat/dairy animal feed
  • Horse feed
  • Poultry
  • Others

On the basis of Product Type,

  • Bales
  • Pellets
  • Cubes

Alfalfa Hay Market: Region Wise Outlook

The global Alfalfa Hay Market is segmented into the seven key regions: North America, Latin America, Western Europe, and Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and Middle East and Africa (MEA). Western Europe has accounted as the largest market for alfalfa hay. Spain is the leading country with the maximum market share in this region followed by France and Italy. Trade value of alfalfa is higher in North America region as compared to Western Europe. Unfavorable government policies in countries like China and India for alfalfa hay, insufficient processing capacity for large-scale commercial farms, and rising grain prices are expected to act as  restraints on the alfalfa hay market. The alfalfa market in MEA region is also projected to show significant growth rate during the forecast period followed by Japan.

 Alfalfa Hay Market: Key Players

  • Alfalfa Monegros, S.L.
  • Coaba
  • Los Venteros S.C.
  • Grupo Osés
  • SL Follen Company
  • Al Dahra ACX Global, Inc.
  • Anderson Hay & Grain Inc.
  • Border Valley
  • Knight Ag Sourcing
  • Hay USA
  • Bailey Farms
  • Haykingdom Inc.
  • Standlee Hay Company
  • Green Prairie International
  • Cubeit Hay Company
  • M&C Hay
  • Glenvar Hay
  • McCracken Hay Company
  • Riverina (Australia) Pty

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Alfalfa Hay Market

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