Global Alcohol Testing Market: Overview

The global market for alcohol testing has expanded at a healthy clip and going forward is predicted to hold onto the momentum. This is because, alcohol testers that are used to find out if someone is under the effect of alcohol by scrutinizing samples of urine, hair, saliva, blood, breath, or sweat, will see widespread use on account of growing alcohol consumption worldwide.

The different types of tests deployed to find out the presence of alcohol, include blood drug test, hair drug test, sweat drug screening, urine drug test, saliva drug screening, and breathe alcohol test. The various equipment used for alcohol testing are infrared (IR) -based equipment, oral fluid testing devices, semi-conductor equipment, urine testing devices, fuel cell-based equipment, chromatography instruments, immunoassay analyzers, and hair-testing devices. On account of the stringent rules against drunken driving, oral fluid testing devices that can be deployed for alcohol testing at road terminals, are seeing swift uptake.

At present, the global market for alcohol testing is dominated by a handful of companies. Depending upon end users, the market is segmented into private sectors, hospitals, rehabilitation centers, and federal departments. A report by Transparency Market Research provides essential information on the market, assesses its size, and future prospects.

Global Alcohol Testing Market: Drivers and Restraints

While the main growth driver in the alcohol testing market is the massive increase in alcohol consumption worldwide, there are other factors too fuelling an uptick in demand. One of them is the burgeoning elderly population in whom an alcohol testing device can help detect the overdose of prescription drugs. Further, stringent government rules to thwart drunken driving that results in road accidents is another stimulant to the market.

Constant product enhancement leveraging new age sophisticated technologies has led to more effective, lightweight, and inexpensive devices hitting the market. This has spelt good news for the global alcohol testing market as well. Besides focus on product innovation by savvy players, another noticeable trend in the market is the increasing number of mergers and acquisitions.

Social apprehension associated with testing for alcohol, on the contrary, is crimping the growth in the market. At present, oral fluid testing devices, which are portable and can be used to test alcohol in every nook and cranny to arrest the problem of drunken driving, are witnessing maximum demand in the global alcohol testing market. Going forward, however, high precision IR-based testing equipment are predicted to grow at a swifter pace along with fuel cell-based equipment.

Global Alcohol Testing Market: Geographical Segmentation

Based on geography, the global market for alcohol testing can be divided into Western Europe, Eastern Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. North America, among them, is a market leader due to the host of strict rules and regulations associated with alcohol intake which has led to a massive demand for alcohol testers. North America is trailed by Europe in terms of market share. Asia Pacific and Middle East and Africa, on account of a rising young population and fast-expanding economies of India and China, are predicted to spell opportunities in the years ahead as well.

Global Alcohol Testing Market: Competitive Landscape

To gauge the competitive landscape in the global market for alcohol testing, the report profiles prominent companies such as Drägerwerk AG & Co. KGaA, Bio-Rad Laboratories, Alcolizer, Abbott Laboratories, AK Solutions, Quest Diagnostics, Roche Diagnostics, Lifeloc Technologies, MPD, and BACtrack. The report throws light on their key strategies, market shares, product portfolios, and possible growth trajectory in the next couple of years.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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