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The explosion in the amount of data generated has led to the growth of data centers globally. However, the major problem data center owners and operators face is the need for additional cooling capacity as the present system does not offer adequate temperature at the data equipment inlets. But in most cases, the problem is not one of insufficient cooling capacity, but of poor air flow management. Airflow management involves directing and blocking of conditioning and exhaust air by using many devices such as raised perforated tiles and grills, grommets, blanking panels, containment and more. The main aim of using airflow management solutions is essentially to improve and maintain the required cooling temperature in order to improve the efficiency of the data center. So, adopting effective airflow management strategies results in two progressive variations.

First, by decreasing the volume of air that needs to be supplied, less energy is used for data center cooling. Secondly, the distribution of temperature across all cabinets is vastly improved. The most common air flow management strategy is arranging all cabinets in parallel rows with the inlet side of the server facing each other in order to separate hot and cold air streams. Other methods include installing blanking panels in all open slots within the cabinet so as to eliminate internal paths of bypass and recirculation, and placing perforated tiles in cold aisles. The absence of these arrangements affects the efficient airflow management strategy which can result in risk of IT system failure, poor efficiency, escalated costs, and loss of energy as air is allowed to recirculate within the rack or between the aisles.

The main drivers for growth of the global airflow management market is due to rapid increase in demand for cloud based solutions which has in turn led to the growth in the number of data center solutions globally. The increasing demand for data center chains are making use of efficient cooling techniques is helping in the growth of airflow management market. Also, airflow management helps in improving the thermal management and cooling efficiency in data centers which is expected to boost the overall growth of the global airflow management market during the forecast period

The global airflow management market can be categorized on the basis of offering, cooling system, data center type, industry, and region. In terms of offering, the market can further be classified into components and services. On the basis of component, the global airflow management market can again be categorized into blanking panels, grommets, air filled kits, containment, enhanced brush/top & bottom covers, air diverters, high-flow doors and others. On the basis of cooling segment, the market can be categorized into chilled water system and direct expansion system. On the basis of data center type, the market can be categorized into enterprise data center and hyper scale data center. In terms of industry, the market is categorized into BFSI, IT and telecom, government and defense, retail, manufacturing, healthcare and others. On the basis of geography, the global airflow management market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The major players in the global airflow management market are Schneider Electric, Upsite Technologies, Subzero Engineering, Eaton Corporation Plc., Triad Floors, Kingspan Group, Polargy Inc., Adaptivcool, Geist, Conteg, Data Clean Corporation, EDP Europe, and Halton Group among others. These companies are investing extensively in their R&D so as to incorporate new technologies in their systems, engaging in partnerships, and developing new products to increase their market share in the global airflow management market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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