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Air-laid paper is a nonwoven fabric, textile-like material made from fluff pulp. It is made from 85% wood pulp and 15% binder. Air-laid paper is very bulky, porous, and soft. It has good water absorption properties. The raw paper pulp material is treated with extra softness and absorbency. Therefore, air-laid paper holds as much as six times its own weight in fluids and simultaneously has a greater wet strength compared to traditional paper tissue. Under the manufacturing process of air-laid paper, fibers are brought into an air flow and from there to a moving belt or perforated drum, where they shape a randomly leaning web. Air-laid webs possess lower density and higher softness contrast to carded webs. Air-laid webs also possess immense adaptability in terms of fibers and fiber blends. Manufacturing of air-laid paper takes place in three major steps: fiber opening, web formation, and web bonding. The physical characteristics of air-laid nonwovens make them suitable for various disposable absorbent applications in consumer, industrial, and institutional markets.

Air-laid paper offers the following advantages: easy disposal after use – no laundry, textile-like surface and drape, very low linting, no dust, no static, strong even when wet, and clean and hygienic. It can also be sterilized.

Based on product, the air-laid paper market can be segmented into multi bond, thermal bond, latex bond, and hydrogen bond. Under latex bond, two different methods can be used to apply latex binder to the web, depending on the design of the production line. Under thermal bond, the web must contain synthetic bonding fibers (generally bi-components with polyethylene and polypropylene). After compaction, the web is transported into an oven, which softens and melts the sheaths of the fibers to the point where they fuse together, bonding the various components of the web. The web is then calendered to the correct thickness, cooled, and transported to the slitting/rewinding system. Hydrogen bonding utilizes the ability of cellulose fibers to bond together when naturally occurring moisture contained in the fibers is removed while the fibers are in close contact. Generally, bonding is accomplished under conditions of high temperature and pressure. This process eliminates the need for synthetic binders to be added to the air-laid web. Multi bond is a combination of latex and thermal bond. The web is thermally bonded and a light application of latex is sprayed on both sides of the web to reduce the lint that is often released in high-speed converting operations.

In terms of application, the air-laid paper can be divided into Disposable Wiping- Household Cleaning Wipes, and Hand Wipes, Table-Top and Food Handling, Personal Care Products- Feminine Napkins, and Adult Incontinence. Air-laid paper is primarily used in feminine hygiene products and wipes. Wipes can be used in many applications such as body wash, hand wash, baby wipes, industrial wipes, and household cleaning wipes.

Based on region, the global air-laid market can be segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is the dominant region of the Air-laid paper market, followed by North America. This can be ascribed to the increase in usage of wipes in Europe for personal care and food handling processes.

Key players operating in the air-laid paper market are Glatfelter, MAIN S.p.A., M&J Airlaid Products A/S, Georgia-Pacific, EAM Corporation, DELT papir, C-Airlaid, Lucart S.p.A, DENI, McAirlaid's Vliesstoffe GmbH, Fitesa, Oji Kinocloth, Jiangmen Renfull Papermaking Co., Ltd., and Nanning Qiaohong New Materials Co. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Air Laid Paper Market

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