An agriculture baler, also known as hay baler, is an agriculture machine used to harvest hay. Agriculture balers are manufactured from sheet steel. Additionally, they have components such as hydraulic cylinders, pumps, tires and wheels, and belts, which are purchased from different suppliers and assembled in plants. Belts and tires are made of nylon or polyester. All these inputs for baler manufacturing are expected to influence the supply side of the agriculture baler market during the forecast period. Agriculture balers are used to collect and compress the raked hay. Different types of balers are used to produce bale in different shapes (round, square, rectangular and so on). Balers are available in different types and features, besides having different uses. The global agriculture baler market is governed by some major factors such as increasing automation in agriculture and increasing production of cereals. Rapid growth of global population is boosting the food demand.

According to Food and Agriculture Organization (FAO), the global cereal harvested area in 2017 was 733 million hectares and it grew at the rate of 1.03% from 2015. The area is expected to grow further during the forecast period. This is expected to boost the demand for agriculture balers. Farmers are shifting from traditional agriculture methods to smart farming which includes automation in farming practices. Use of automated machinery in agricultural activities is making farming economically feasible and efficient. These factors are anticipated to influence the global agriculture baler market.

The global agriculture baler market can be segmented based on type, application, end- use, distribution channel, and geography. Based on type, the agriculture baler market can be categorized into small square baler, large square baler, and round baler. Square balers are highly preferred due to their efficient speed and productivity. Based on application, the market is divided into hay compressing, straw compressing, cotton compressing, and others. Straw compressing segment is estimated to drive demand in the forthcoming years due to increase in the cereal harvested area. On the basis of end-use, the agriculture baler market is classified as individual and commercial. The commercial segment is expected to boost the demand for balers in the coming years and the share of the individual segment is gradually expected to increase. Based on distribution channel, the agriculture baler market is segmented into online and offline. Offline channel is anticipated to retain its dominance in the market during the forecast period.

Based on region, the agriculture baler market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The global market is expected to expand significantly during the forecast period due to integration of innovative technologies in farming. Government subsidies and low cost of farm equipment are encouraging farmers in emerging economies to adopt modern agricultural practices. North America and Europe held major share in the global agriculture baler market. Shortage of labor, capital intensive farm practices, and increase in mechanization of agriculture activities are expected to help these regions to retain their share during the forecast period. Asia Pacific and South America are emerging as the fastest growing markets for agriculture balers after North America and Europe. Strong economic growth is expected to drive the markets of these regions. Middle East & Africa is also projected to drive the agriculture baler market in the near future.

Manufacturers are consistently innovating and developing new products to meet the increasing demand and retain their share in the global market. Major players active in the agriculture baler market are McHale, CLASS KGaA mbH, Krone NA Co., Vemeer Corporation, Deer & Company, Kartar Agro Industries Pvt. Ltd., Takakita Co. Ltd., New Holland, Hesston, IHI Corporation, International Baler Corporation, KUHN S.A. and others. These players are focusing on development of efficient manufacturing processes. This strategy is estimated to help them to be competitive in the market.

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