Global Agriculture Analytics Market: Overview

Smart farming is a part of agriculture analytics, which is also the breakthrough application of science and technology across agriculture. Agriculture analytics is the adoption of technologies such as Big Data, IoT, and other analytics tools in the agricultural field. The major growth driver for the agriculture analytics market is government initiatives for deploying modern agricultural techniques. Additionally, rising pressure for meeting the growing demand for food globally coupled with the need for improving productivity from farms are resulting in the adoption of the agriculture analytics and driving growth of the agriculture analytics market.  

Core research components enunciated in the report, which offers key prompts on key players in the agriculture analytics market. In addition, it offers key information on new and existing market players operating in the agriculture analytics market, which are investing extensively. The report on the agriculture analytics market focuses on the macro and microeconomic factors, which are reflecting on the growth of the agriculture analytics market.

Global Agriculture Analytics Market: Drivers and Restraints

The growing focus on profitability from the agribusiness is adopting agriculture analytics for effective analysis and for critical farm-related data for better decision making is driving growth of the global agriculture analytics market. Several factors such as weather parameters, fertilizer application, soil condition, and seed variety are affecting the crop yield. This complicates the identification of ideal products for improving productivity. Thus, the adoption of agriculture analytics for analyzing this data is growing, which is stimulating the growth of the global agriculture analytics market.

Additionally, the growing need for livestock management, which increases pressure on the farmers and can lead to the miss-management, is encouraging the growth of the global agriculture analytics market. In order to eliminate risks of this miss-management and growing need for tracking animals is also favoring the growth of the global agriculture analytics market.

Furthermore, growing adoption of agriculture analytics across large farms due to its affordability and skills of enhancing profitability is boosting agriculture analytics market. Across large farm, high-level business operations are conducted which generate large information and agriculture analytics service providers’ help for this data management. Thus, the market is witnessing growth and likely to remain a key driving factor for the growth of the agriculture analytics market.

Global Agriculture Analytics Market: Geographical Analysis

Based on the region, the agriculture analytics market is segmented into five parts such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Of these, North America is expected to dominate the global agriculture analytics market over the forecast period. This growth is attributable to the growing adoption of the advanced farming equipment and likely to propel growth of the global agriculture analytics market. However, Asia Pacific is expected to offer numerous lucrative opportunities for growth of the agriculture analytics market.

Global Agriculture Analytics Market: Companies Mentioned

Some of the players operating in the global agriculture analytics market are Deere & Company, IBM, Trimble, SAP SE, Monsanto Company, Accenture, Oracle, Iteris, and Taranis. The agriculture analytics market has competitive vendor landscape. In addition, these companies are trying to enter into strategic partnerships, business expansions, mergers and acquisitions, and product/service developments.

Market segmentation based on geography:

  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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