Global Agricultural E-commerce Market: Introduction
The need for e-commerce has increased extensively, with the increasing penetration of e-commerce and digitization mode of businesses. Agricultural e-commerce offers an important opportunity for cost reduction and demand enhancement of products. In recent years, more and more smallholders in developing countries such as China have begun to sell agri products directly to consumers via online shops from a third party trade platform.
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Global Agricultural E-commerce Market – Dynamics
Competition among players operating in the agricultural sector has increased strongly in the past few years. Offline sales have increased the pressure of cost, supply chain, and intermediaries within the whole ecosystem. E-commerce is an efficient tool for micro and medium size businesses. This has helped sellers to reduce the transportation cost and also enabled access to untapped markets.
Increasing Adoption by Smallholders
It is increasingly clear that e-commerce has become a new and effective way of helping smallholders gain access to the market. E-commerce has empowered smallholders to sell most of their products at a higher price than before because of the elimination of the price squeeze from intermediaries and the marketing constraints of information asymmetry. The adoption by small holders is driving the growth of the agricultural e-commerce market.
Unawareness and Poor System Infrastructure
South America and Asia Pacific which are fastest growing regions face strong technological and digital gaps within the agricultural industry. The level of awareness among farmers or small sellers and the network infrastructure to smoothly run agricultural e-commerce at remote locations is not very effective. Unawareness about agricultural e-commerce and poor network infrastructure is hampering the growth of the market.
Asia Pacific to Dominate the Global Agricultural E-commerce Market
In terms of region, the global agricultural e-commerce market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is expected to dominate the agricultural e-commerce market during the forecast period due to its strong dominance in the agricultural industry and increasing adoption of e-commerce platforms for selling agricultural products.
COVID-19 Impact on the Global Agricultural E-commerce Market
The COVID-19 pandemic is expected to moderately impact the global agricultural e-commerce market for a short-term period. The gap within the supply chain and transportation has been affected adversely due to the lockdown in almost every region. Sudden stoppage of transportation service have led to huge losses to e-commerce platforms. It is expected that COVID-9 will impact this market till the 2020 year end.
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Global Agricultural E-commerce Market – Competition Landscape
- In July 2018, Indian Farmers Fertiliser Cooperative (IFFCO) partnered with Singapore-based technology firm iMandi to start an e-commerce platform for farmers with an investment of about US$ 10.5 Mn.
AgriBegri Trade Link Pvt Ltd
Established in 2016, MIE Soluti AgriBegri Trade Link Pvt. Ltd provides seeds, fertilizers, pesticides, plant growth regulators, and irrigation and farming tools and equipment that are required in agriculture through an e-commerce platform.
Global Agricultural E-commerce Market: Segmentation
The global agricultural e-commerce market can be segmented based on:
- Platform Type
Global Agricultural E-commerce Market, by Deployment
Based on deployment, the global agricultural e-commerce market can be divided into:
Global Agricultural E-commerce Market, by Platform Type
In terms of platform type, the global agricultural e-commerce market can be segregated into:
Regional analysis of the global agricultural e-commerce market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.