Global Agile Marketing Tools Market - Introduction
- Agile marketing tools are strategic marketing tools by which marketing teams identify and focus their collective efforts on high-value & beneficial projects. Agile marketing tools help marketing teams to quickly access data, analyze, and then take proper decisions quickly.
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Impact of Coronavirus (COVID-19) on the Agile Marketing Tools Market
Lockdowns across major regions (Europe, Asia, and North America) due to an increase in the spread of Coronavirus (COVID-19) positively impacts the agile marketing tools market. Currently, customers are focusing more on purchasing products from online shopping platforms instead of shops or shopping malls, etc. to maintain social distancing, which is expected to influence the growth of the agile marketing tools market.
Time Spent on Social Media Expected to Drive the Global Agile Marketing Tools Market
- Nowadays, people are spending substantial amount of time on social media. They are constantly sharing digitalized content in terms of GIFs, memes, videos, and images. This digitalized content has now become the most significant marketing platform. Moreover, social media marketing platforms are poised for continuous change; therefore, agile social media marketing aids teams to create achievable goals so that they can learn, test, and grow faster.
- Some statistics show that the amount of time people spend on social media is constantly increasing. According to MediaKix, a marketing agency, the average person will spend more than five years of their lives on social media.
- Since people are spending more time on social media and related platforms, they are in continuous search for content, thereby creating demand for digital content. Enterprises are creating greater amount of digital content either for entertainment or for advertising in order to meet the demand.
- The impact of this driver is expected to be high during the forecast period. Adoption of agile marketing tools is increasing across the globe, owing to increasing time spent on social media. This is expected to boost the global agile marketing tools market in the next few years.
Availability of Free Agile Marketing Tools Expected to Hamper the Agile Marketing Tools Market
- A large number of free agile marketing tools are available, which offer numerous features for marketing. Small and mid-sized enterprises and even freelancers prefer using free tools over a pay-per model to save on operational expenses. Although these free tools or apps generate revenue through advertisements, start-ups entering this market tend to lose revenue. They have to either provide a few of their services free of cost or they must receive strong funding back-up to effectively continue their business.
- The impact of this restraint is rather low since new firms are successfully receiving funds from investors to effectively operate in the market. Moreover, vendors operating in the market are providing advance marketing tool features that can only be used on a subscription basis.
- Therefore, availability of free agile marketing tools is expected to hamper the growth of the agile marketing tools market during the forecast period.
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North America to Account for Major Share of the Global Agile Marketing Tools Market
- In terms of region, the global agile marketing tools market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa
- North America is anticipated to account for major share of the global agile marketing tools market during the forecast period due to increasing cloud-based marketing tools. Europe is expected to follow North America in terms of share of the global agile marketing tools market from 2020 to 2030.
- The market in Asia Pacific is projected to expand at a rapid pace during the forecast period due to growing technical advancements in marketing tools, specifically in India, Japan, and China.
Key Players Operating in the Global Agile Marketing Tools Market Include:
- Atlassian Corporation Plc
- Kanbanchi LTD
Global Agile Marketing Tools Market: Research Scope
Global Agile Marketing Tools Market, by Component
- Software/ Platform
- Support & Maintenance Services
- Consulting & Integration Services
Global Agile Marketing Tools Market, by Deployment
Global Agile Marketing Tools Market, by Enterprise Size
- Small & Medium Enterprise
- Large Enterprise
Global Agile Marketing Tools Market, by End-user
- Media & Entertainment
- Retail & E-commerce
- Food & Beverages
- IT & Telecom
- Others (Education, etc.)
Global Agile Marketing Tools Market, by Region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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