Agile can be defined as the ability to move fast, think quickly and to give solutions to problems. Considering the rapid technological development taking place, businesses today need to be dynamic, be able to achieve faster-time-to market and at the same time reduce costs. Technology is a critical factor on which success of a business depends. This calls for IT to be innovative, reliable and adapt to changing requirements. Agile software development are methodologies in which needs and solutions evolve by collaboration between cross – functional teams. Agile development promotes a disciplined approach to processes and involves checks and adaptions at various stages of software development. This calls for accountability and results in encouraging the use of best engineering practices, resulting in rapid delivery of quality software and business approaches aligned with customer needs. Any software development following the concepts outlined in the Agile Manifesto is agile software development. This manifesto was developed by prominent figures in the IT software industry and reflects on the approaches to software development which yield best results. It emphasizes on individual interactions, customer collaboration, continuous testing and improvement. With new capabilities leading to new challenges, IT is leaning towards becoming more agile.

With the proliferation of technology, devices and applications, the services behind them have great importance, resulting in IT industry requiring to increasingly manage the services it provides. This, coupled with the requirement to deliver more value is likely to drive the growth of agile development services. Agile development prioritizes customer satisfaction. It emphasizes delivery of valuable software and adapts to change in requirements even in the later stages of software development. Enterprises in the IT industry must follow stiff deadlines without compromising on quality, hence increasing number of organizations are moving towards adopting the agile method of software development. As agile helps in predicting the costs along with the delivery schedule time, customers are increasingly demanding IT service providers implement the agile approach. This approach also allows seamless integration of IT with a business, further fuelling its growth. However, organizations often face difficulties in transitioning from traditional methods of development to agile development. IT services providers may face difficulties in implementing the agile approach due to the lack of solid understanding of the processes involved in agile development. As a consequence, expected value might not be delivered, the costs may increase and the project schedule might be affected. It is of upmost importance for the IT service providers to overcome these hindrances to achieve smooth transition from traditional development to agile development.

Agile development and testing services market can be segmented on the basis of methodologies, services, project execution and service management. Furthermore, the methodologies are divided into, Scrum, Kanban and Lean. Services segment is categorized into development and testing. Moreover, the project execution is further divided as delivery and product development. Process design and process improvement are sub – segments of service management.

The key companies in the agile development and testing services market include Xoriant Corporation, Cognizant, SolutionsIQ, Tech Mahindra Limited, Mindtree Limited, IBM Corporation, Salesforce.com, Inc., Celerity IT, LLC and Accenture PLC.

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  • Competitive insights
  • Opportunity mapping in terms of technological break throughs

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)


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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Agile Development Testing Services Market

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