Global Advanced Driver Assistance Market: Snapshot

Rising initiatives for automation and self-driving cars for safe driving with assistance systems is augmenting adoption of the advanced driver assistance. This is boosting the growth of the global advanced driver assistance market. Additionally, advanced driver assistance offers numerous advantages such as night vision, road sign recognition systems, and drowsiness monitoring system are bolstering adoption of the technology. Furthermore, high demand for tire pressure monitoring systems owing to their low prices is augmenting adoption of advanced driver assistance. The aforementioned factors are bolstering growth of the global advanced driver assistance market.

However, complexity and cost pressure are the major factors limiting growth of the advanced driver assistance market. In addition, environmental factors affecting adoption of advanced driver assistance is likely to hamper growth of the market. Nevertheless, the rise in the number of autonomous cars and increased deployment of advanced driver assistance in low-cost cars are offering lucrative opportunities for growth over the forecast period.

The global advanced driver assistance market registered revenue of US$14.80 bn in 2013 and is expected to expand with a CAGR of 19.2% over the forecast period from 2014 to 2020 to attain the value of US$50.48 bn by the end of 2020.

Rapid Economic Improvements to Boost Uptake

On the basis of type, the advanced driver assistance system market segmented into Adaptive cruise control (ACC), blind spot detection (BSD) system, park assist, drowsiness monitor system, lane departure warning (LDWS) system, tire pressure monitoring system (TPMS), and others. Of these, adaptive cruise control (ACC) accounted for the larger share in 2013 of about 18.15% of the global market. However, the tire pressure monitoring system segment is expected to witness the fastest growth with CAGR of 21.1% from 2014 to 2020. Additionally, drastic and rapid economic improvements and mandatory regulations globally are expected to spur growth of the market in upcoming years.

On the basis of technology, an advanced driver assistance system market is segmented into ultrasonic sensors, image sensors, radar sensors, laser sensors, and infrared sensors.

Developing Countries in Asia Pacific to Offer Growth Opportunities

On the basis of region, the global advanced driver assistance market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Of these, market in North America and Europe has potential to account for the larger share by imposing regulations. However, the market in Asia Pacific is expected to expand with CAGR of 20.5% over the forecast period from 2014 to 2020. This growth is attributable to growing disposable income which is leading to improve purchase power of mid-earning people. Favorable policies from the Latin America and Middle East and Africa are fuelling growth of the market in the regions.

Some of the key players operating in the global advanced driver assistance market are Autoliv Inc., BMW AG, Denso, Audi AG, Robert Bosch GmBH, and Continental AG.

This market research study analyzes the Advanced Driver Assistance System market on a global level, and provides estimates in terms of revenue (USD billion) from 2014 to 2020. It also covers the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it identifies the significant opportunities for market growth in the coming years.
Advanced driver assistance system (ADAS) is an overall system that provides a driver with essential information, automate difficult or repetitive tasks, and lead to an overall increase in car safety and comfort. These safety features are designed to avoid collisions and accidents. Automotive manufacturers are focusing more on driver/passenger safety due to stringent government legislations making such devices mandatory. To ensure more safety and comfort the consumers are adopting different features of ADAS. Active safety system comprises a variety of independent electronic systems designed to aid a driver in the driving process and to maneuver demanding traffic situations. ADAS supports drivers at various levels by presenting information to the drivers which enables them to alter their driving decisions based on the situation. For example the pedestrian control system, warns driver when a person suddenly crosses the road. It also helps in decision making and reactions by advising or guiding the driver in the critical situations. ADAS is capable in taking the action independently or override a driver action.
The market is segmented on the basis of geography into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW) and these have been estimated in terms of revenue (USD billion). The RoW region includes Africa, Middle East and Latin America. Stringent government regulations and driving comfort in Middle East region and Africa is boosting the growth. The advanced driver assistance system features like tyre pressure monitoring system, pedestrian protection will also become mandatory in Russia in coming years. The ADAS market in Europe and the U.S. has vast potential as governments in these regions are also implementing mandatory regulation for adopting certain ADAS features in the automotive industry. In addition, the report segments the market based on types which includes adaptive cruise control (ACC), blind spot detection (BSD), park assist, lane departure warning system (LDWS), tyre pressure monitoring system (TPMS), drowsiness monitor and others (night vision, driver monitoring system, forward collision warning, heads up display). The report has also been segmented on the basis of technology into infrared sensors, laser sensors, radar sensors, image sensors, and ultrasonic sensors. All these segments have also been estimated on the basis of geography in terms of revenue (USD billion).
This report provides strategic analysis of the global Advance Driver Assistance System market, and the market growth forecast for the period 2014 to 2020. The span of the report includes competitive analysis of various market segments based on the components, module and in-depth cross sectional analysis of the Advance Driver Assistance System market across different geographic segments. To support strategic decision making, the report also includes profiling of leading players in the industry, their market share and various strategies adopted by them. The Porter’s Five Forces analysis and market attractiveness analysis included in the report provide insight into market dynamics and industry competition..
The report also provides company market share analysis of the various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies, SWOT analysis, and recent developments in the field of Advanced Driver Assistance System. Major market participants profiled in this report include Autoliv Inc., Continental AG, Denso Corporation, Robert Bosch GmBH, BMW AG, Audi AG, among others.
Advanced Driver Assistance System Market: By geography
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World
The report provides a cross-sectional analysis of all the above segments with respect to the above mentioned regions.
Advanced Driver Assistance System Market: By type 
  • Adaptive Cruise Control (ACC) 
  • Blind Spot Detection (BSD) System
  • Park Assist
  • Drowsiness Monitor System
  • Lane Departure Warning (LDWS) System
  • Tyre Pressure Monitoring System (TPMS)
  • Others (night vision, driver monitoring system, forward collision warning, heads up display)
Advanced Driver Assistance System Market: By technology
  • Ultrasonic Sensors
  • Image Sensors
  • Radar Sensors
  • Laser Sensors
  • Infrared Sensors