Adhesion promoters, also known as coupling agents, are materials that increase the adhesive strength of coatings, thereby strengthening the bond between the coating and substrate. Adhesion promoters are applied as thin film thickness. They are used in a wide range of applications such as paints and coatings. They are also used to improve the reliability of flat panel displays and semiconductors, and manufacture high performance rubbers and weatherable paints.

Key factors driving the adhesion promoters market include increase in demand for adhesion promoters in the automotive industry and rise in usage of adhesion promoters in composites. Demand for adhesion promoters is expected to increase due to the new applications such as printed circuit boards. This is encouraging companies to expand the production of adhesion promoters. Additionally, easy availability of raw materials is anticipated to boost the demand for adhesion promoters in the near future.

The global adhesion promoters market is witnessing technological advancements. Companies are constantly striving to develop new and better adhesion promoters. Development of new manufacturing processes and applications of adhesion promoters is estimated to propel the adhesion promoters market. However, environmental concerns related to some adhesion promoters are expected to hamper the global adhesion promoters market.

Based on type, the adhesion promoters market can be classified into silane, maleic anhydride, chlorinated polyolefins, titanate & zirconate, and others. Silane is a commonly used type of adhesion promoter due to its excellent chemical properties. These are used for ultrahydrophobic treatments in urethane, epoxy and acrylic systems. Titanates and zirconates are used in sealants, surface primers, industrial coatings, and various other industrial applications.  

Adhesion promoters are used in a wide range of applications due to their chemical properties. Based on application, the market can be segmented into plastics & composites, paints & coatings, rubber, adhesives, metals, and others. The plastics & composites segment accounted for significant share of the adhesion promoters market in 2016 owing to the high demand for these in the plastics industry across the globe.

In terms of geography, the adhesion promoters market can be segregated into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. North America is anticipated to constitute key share of the market during the forecast period. Asia Pacific is estimated to be a rapidly growing region of the adhesion promoters market, owing to the increase in demand from the automotive industry in the region. Middle East & Africa is likely to be an attractive region of the adhesion promoters market during the forecast period due to the rise in demand from the packaging industry in the region.

Prominent players operating in the global adhesion promoters market include Momentive Performance Materials Inc., Eastman Chemical Company, DOW Corning Corporation, BASF SE, and Arkema SA. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Adhesion Promoters Market

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