Active packaging is a modern method of packaging which involves the addition or withdrawal of certain gases and liquids within food packages, in order to prolong their shelf lives. Food industry is a major consumer of active packaging materials. Oxygen scavenging, ethylene scavenging, ethanol release, carbon dioxide release and water vapor removal are some of the methods of active packaging. Fresh farm produce and poultry are biologically active when packed in flexible packaging materials. They release certain gases due to metabolism. These gases tend to accumulate within the headspace of the packaged food stuff. The accumulated gases cause the deterioration of the packaged food. Scavengers are used to absorb these gases and liquids accumulated within the headspace of the packaged materials, in order to prevent their spoilage. 

The increasing demand for packaged food has been boosting the active packaging market. The growing inclination of individuals towards packaged and ready to eat foodstuffs has been propelling the active packaging market and this trend is expected to continue within the forecast period. Chopped and packaged fruits and vegetables employ active packaging to a large extent as they release gases within the packaging. However, incorporation of active packaging materials such as sorbents in food packages is expensive, which is expected to hamper the market within the forecast period. Nanomaterials and bio sensors detecting the accumulation of gases within packaged food items are expected to open new areas of opportunities for the active packaging market within the forecast period. 

Active packaging can be in the form of absorbent sachets or they can be incorporated within the packaging material. The latter mode of food preservation is expensive; nonetheless it is being explored to a large extent by contemporary packaging material providers. Besides absorbing gases, active packaging can be designed to absorb dripping liquids, controlling humidity, absorbing odors and maintaining the right concentration of gases and moisture within the packaged food items. Regions such as North America and Europe dominate the active packaging market. Asia Pacific and rest of the world are nascent markets for active packaging materials. Technological advances in the field of active packaging are expected to make these materials affordable which would increase their demand in Asia Pacific and rest of the world countries. Advanced versions of active packaging materials release controlled quantities of ethanol into bakery and meat products in order to curb microbial growth in these food items. The choice of active packaging material depends on the type of food stuff it is designed to preserve. For instance, lowering of oxygen is beneficial in case of cured meats, nuts and powdered milk. However, in cheeses, fresh & processed meats and baked goods, carbon dioxide has a beneficial effect. It imparts an antimicrobial effect to certain food items. Therefore, it is paramount to choose active packaging in accordance with the type of food product being preserved. In case of ethylene scavenging, a pink colored indicator is incorporated into the absorbent sachet in order to indicate the amount of absorbent consumed. These sachets are used in ground coffee and desiccated food items. Certain microbial inhibitors such as ethanol and sulfur dioxide are released in controlled amount in baked goods and cut fruits respectively, to inhibit microbial growth. 

Some of the key competitors in this market are 3M, AstraZeneca, Active Packaging, Accutech Packaging, Inc, Amelco Desiccants Inc, BASF SE and DuPont among others.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 

  • North America 
  • Asia Pacific 
  • Europe
  • Middle East and Africa
  • Latin America

This report provides comprehensive analysis of 

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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