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Active and Modified Atmosphere Packaging Market

Fresh-cut vegetables and fruits are packed in modified atmospheric packaging. This is done in order to make a product with a high nutritional content and a fresh-like appearance. Food packaging utilizing active and modified atmospheric packaging is being examined as a new option. Latest breakthroughs such as self-venting microwave packs and respiring trays are also likely to add to the growth of the global active and modified atmosphere packaging market.

In addition to the food business, nutritional supplement, and the pharmaceutical businesses are adopting active and modified atmospheric packaging solutions. This is owing to the necessity to minimize the quantity of moisture and oxygen in products whilst simultaneously extending the shelf-life. This allows consumers to keep medications and nutritional supplements for a longer period of time, which is likely to favour development of the global active and modified atmosphere packaging market in near future.

Consumption of fresh-cut vegetables and fruits has also risen in popularity. As a result, active and modified atmospheric packaging solutions are also employed to hold mixed fruit salads and veggies fresh for a long period of time. Modified atmospheric packaging is also utilized in coffee bean packaging since it maintains quality and freshness for a long time.

In the presence of normal air, food products such as meat, poultry, fish, fruits, vegetables, and bakery products perish quickly due to biochemical reaction of oxygen with products, and the growth of microorganisms, which degrade the product quality.

The biochemical reactions or effects of microorganisms tend to change the color, taste, texture, and smell of the product leading to overall deterioration in the quality of product. Cold storage facilities, for sure, slow down the undesirable changes in product quality, but do not necessarily increase their shelf-life with regard to retail distribution and display purposes.

In active and modified atmosphere packaging, edible goods and food products are packaged by bringing modification in their surrounding atmosphere by creating vacuum, flushing the optimum amount of gases, or by controlling permeability of the pack from outside gases and humidity. Thus, the primary objective of active and modified atmosphere packaging is to avoid and reduce product degradations that may be caused either by biochemical & enzymatic reactions or microbial actions over the product. By this method, the preservation of food can be done in its fresh state for a longer duration of time, without utilizing other costly preservation techniques such as canning, freezing, dehydration, and other processes.

The packaged food and pre-cut produce market, though unconsolidated, is a multi-billion dollar industry, which is experiencing high growth due to consumers’ growing interest in natural and organic products. Active and modified atmosphere packaging plays an important role in ensuring the freshness and quality of the products.

In view of the high rise in consumer demand for fresh-cut organic and natural products, demand for active and modified atmosphere packaging is expected to grow significantly over the forecast period of 2016-2024.

Fruits and vegetables, meat, poultry, sea food, and similar commodity products need to be stored in their fresh state before they reach the retail market. Sometimes, these products are transported across longer distances, making a journey spanning several days and weeks before they enter the retail market for their consumption. To increase their shelf time and maintain their quality, the atmosphere in which they are stored is altered with the help of various technologies during packaging. Active and modified atmosphere packaging is one of the best preserving techniques in which specific seasoning agents are assimilated into the film polymer or within the packaging containers, which modify the atmosphere in which the products are stored. Growing consumer demand for natural and quality products are the major factor fueling growth of the active and modified atmosphere packaging market globally.

The global active and modified atmosphere packaging market is segmented on the basis of application, film type, gases, packaging type, and region. On the basis of application, the global active and modified atmosphere packaging market is segmented into fruits & vegetables, meat & poultry products, bakery products, sea food, and others. On the basis of film type, the global active and modified atmosphere packaging market is segmented into Low Density Polyethylene (LDPE), Linear Low Density Polyethylene (LLDPE), High Density Polyethylene (HDPE), Polyvinyl Chloride (PVC), Polypropylene (PP), Polyvinylidene Chloride (PVDC), Ethylene Vinyl Acetate (EVA), Ethylene-Vinyl Alcohol (EVOH), Polyamides (PA), cellulose based, biodegradable polymers, and others. On the basis of gases, the global active and modified atmosphere packaging market is segmented into oxygen, nitrogen, carbon dioxide, carbon monoxide, and others. On the basis of packaging type, the global active and modified atmosphere packaging market is segmented into flexible packaging, rigid packaging, and active & intelligent packaging.

On the basis of regions, the global active and modified atmosphere packaging market is segmented into seven key regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and the Middle East & Africa.

Some of the key players in the global active and modified atmosphere packaging market include Apio, Inc., Multivac, Linde, and R.A. Jones. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Active Modified Atmosphere Packaging Market