Active Air Deflector Market Introduction
The active air deflector is an electronically controlled air dam fitted below the front bumper to guide the air flow and improve aerodynamics of the vehicle. During low speeds, the active air deflector is retracted and allows air to flow underneath the vehicle. Once the vehicle surpasses a pre-defined speed limit, higher than around 35 miles per hour, the active air deflector is deployed and redirects the air around the vehicle, thereby reducing the air drag.
Active Air Deflector Market - Competitive Landscape
Magna International Inc. has supplied active air deflector’s first high volume supply to the industry for the 2019 Ram 1500 pick-up. The active air deflector is made from a two-shot injection molding process. The active air deflector and active grille shutter is made of plastic and enables 225 pound weight reduction.
Magna International Inc.
Founded in 1950, Magna International Inc. designs, develops, manufactures, and supplies automotive systems, assemblies, modules, and components in the automotive industry across the world. It offers a wide array of vehicle aerodynamics products. The company is leading supplier of active air deflectors, air dams, speed lips, and active grille shutters.
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Established in 1822, Rochling Group’s headquarters are located in Mannheim, Germany. The company operates through the following three business segments: Industrial, automotive, and medical. The company is leading supplier of plastic systems for vehicle aerodynamics. The automotive division of Rochling Group has presence in 44 locations worldwide.
Active Air Deflector Market Dynamics
Rise in in sales of SUVs that require effective aerodynamics is driving the active air deflector market
The SUV segment in Europe expanded by around 27% in 2017. SUVs have been witnessing a steady demand. These vehicles have gained major popularity in Asia Pacific, especially in India and China. SUVs the vehicle SUVs encounter high air drag and face emission and low fuel economy challenges due to their high clearance. Consequently, adoption of active air deflectors is essential to effectively manage vehicle aerodynamics.
Increasingly stringent in vehicle emission norms drive the demand for active air deflectors
Increasingly stringent emission norms for vehicles are compelling automakers to improve vehicle aerodynamics in order to lower carbon emission and improve fuel economy of their vehicles. The EU has set a target to reach carbon emission level to 95g/km for passenger cars by 2020. Consequently, automakers are expected to adopt the active air deflectors, which in turn is projected to boost the active air deflector market.
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Rise in sales of electric vehicles to drive the active air deflector market
Governments of various countries, such as China and those in Nordic region, are offering lucrative incentives for the purchase of electric vehicles. It has become imperative to reduce the air drag in electric vehicles, as it consumes considerable battery power. It is essential to minimize the drag in order to boost the feasibility of electric vehicles and enhance the efficiency of electric batteries. Therefore, a rise in the demand for electric vehicles is estimated to drive the active air deflector market.
Active Air Deflector Market Segmentation
Based on the vehicle type, the active air deflector market can be segmented into
- Passenger Vehicle
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Based on the sales channel, the active air deflector market can be bifurcated into
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