Global Action Camera Market: Overview
Action cameras refer to the specialized camera devices that are used to capture sports, adventures, or kinds of activities normally featuring high-paced actions. These cameras, unlike normal cameras, are simple, tough, and can be mounted on helmets, car dashboards, cycles, or can be worn on the body for capturing amazing real-life videos or images. The small size and excellent ‘point of view’ feature of action cameras has made them immensely popular among sports enthusiasts and casual users who wish to capture their adventures and share on social media platforms.
Apart from being easy to operate and small, action cameras also come in handy when working in erratic conditions, extreme weathers, and underwater excursions owing to their waterproof nature and specialized design.
The report on the global action camera market gives an outline of the current state of the market, the major factors influencing the market’s development. It provides an overview of the prospective growth that the market is expected to exhibit over the period between 2016 and 2024.
The report includes exhuastive qualitative and quantitative market data that has been gathered with the help of a variety of research methodologies and narrowed-down with industry-best analytical methods.
Global Action Camera Market: Trends and Opportunities
The major factors driving the global action camera market include the rising popularity and user-base of social networking sites such as Twitter, Facebook, and Instagram, the trend of sharing photos and videos with followers and friends, and the increasing number of vendors in the market. Owing to the entry of a number of camera device manufacturers in the action camera arena, consumers can now choose from a number of options with features suiting their needs. The intense competition has also brought down prices to a certain extent, attracting consumers in cost-sensitive regions.
One of the most popular trends in the global market is the rising popularity of bundle packages – cameras sold with necessary accessories. Being cost-effective, such packages are a hit among consumers, and have indirectly boosted sales of accessories along with action cameras.
However, the market is expected to be constrained to a certain extent by the rising popularity of smartphones with high-end cameras. The declining prices of smartphones in-built with excellent-quality cameras are also expected to limit the growth of the global action camera market to a certain extent.
Global Action Camera Market: Region-wise Outlook
From a geographic perspective, the global action camera market is examined for Asia Pacific, Europe, North America, and the Rest of the World (RoW). North America is currently the dominant regional market in the global action camera market. The vast population of sports enthusiasts, easy access to high spending connection, and availability of technologically advanced and latest product varieties are the key factors making North America the leading regional market for action cameras.
However, the market is also witnessing increased demand in developing parts of Asia Pacific. Major factors triggering this trend include rising disposable incomes in developing countries, rising expenditure on leisure, adventure and sports activities, and the vast popularity of social media channels.
Global Action Camera Market: Competitive Landscape
Some of the major vendors operating in the intensely competitive global action camera market are GoPro, Garmin, Sony, TomTom, Olympus, Veho, Drift and Rollei. The report presents a thorough overview of the competitive landscape of the global action camera market, complete with detailed business profiles of some of the most influential companies in the market. The report also includes details pertaining to finances, revenues, technological and product developments, and involvement in activities such as mergers and acquisitions about these companies.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.