Acrylonitrile styrene acrylate is an amorphous plastic, which is employed in various sectors such as automobiles, building & construction, and electronics. Acrylonitrile styrene acrylate is often compared to its styrenic polymer counterpart acrylonitrile butadiene styrene. Properties of acrylonitrile styrene include UV resistance and color stability, cost effectiveness, good impact strength, resistance against various cleaning agents, high dimensional stability, superior long term performance, good adhesion to soft components, and excellent heat aging resistance. Extruded acrylonitrile styrene acrylate is well known for its high UV resistance. Therefore, it is used for applications that demand high degree of weatherability. Extruded acrylonitrile styrene acrylate is primarily used in outdoor applications either as a complete component or as a capping layer over a more UV susceptible polymer.

Based on application, the global acrylonitrile styrene acrylate market can be classified into automobiles, construction, and electronics. Acrylonitrile styrene acrylate is suitable for the electroplating of metallic surfaces. It is largely used in the automotive sector. Acrylonitrile styrene acrylates are used in front grills, trim, and metalized emblems. Acrylonitrile styrene acrylate is expected to positively influence the electronics sector owing to the rise in demand for ruggedness and inherent flame retardant properties. Applications of acrylonitrile styrene acrylate in the building & construction sector can be sub-segmented into pipes & ducts, insulation, door and window fittings, roofing & flooring, and waterproofing.

Growth in the building & construction industry is one of the key drivers of the global acrylonitrile styrene acrylate market. Superior weathering resistance of acrylonitrile styrene acrylate allows manufacturers to focus more on its production. Acrylonitrile styrene acrylate is used in gutters and fittings and drain pipe and fittings, etc. in the building & construction industry. High demand for acrylonitrile styrene acrylate in the automobile industry is considered another significant factor boosting the acrylonitrile styrene acrylate market. The automotive industry uses engineered thermoplastics such as acrylonitrile styrene acrylate in order to make components such as safety subsystems and door and seat assemblies. Novel trends in the market, such as 3D printing, and growth potential of the market are projected to propel the acrylonitrile styrene acrylate market in the near future. Acrylonitrile styrene acrylate can also be used in electrical filaments.

The global acrylonitrile styrene acrylate market expanded at a modest pace in 2016. This trend is estimated to continue during the forecast period. North America accounted for significant share of the acrylonitrile styrene acrylate market in 2016 due to the availability of raw material processing and technological advancements in the region. Growth in the automotive industry in North America is a key factor anticipated to augment the market. Demand for highly fuel efficient vehicles and strong protective coatings is increasing in the region. Similarly, the acrylonitrile styrene acrylate market has been expanding in Europe. Germany and France are considered the key countries of the acrylonitrile styrene acrylate market in Europe. However, outlook for the acrylonitrile styrene acrylate market appears positive in the eastern parts of Europe, especially in countries such as Russia and Serbia. Growth in the construction market is also fueling the acrylonitrile styrene acrylate market in Europe. Asia Pacific is also considered a key country of the market for acrylonitrile styrene acrylate due to the strong demand from China and India. Changes in lifestyle and rise in population are key factors that are fueling the acrylonitrile styrene acrylate market in Asia Pacific. In terms of demand, Brazil constitutes key share of the acrylonitrile styrene acrylate market in the region due to the recent developmental activities in the building & construction sector in the country. Middle East & Africa is also likely to be an attractive region of the market in the near future since as it is considered a region with high growth potential for building and construction activities.

Key players operating in the acrylonitrile styrene acrylate market include BASF SE, A Lauren International Company, A Schulman, Inc, INEOS Styrolution Group GmbH, and LANXESS.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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